What do the career path and the day-in-the-life look like for a Director of Product Marketing at Exoprise?
We connected with Sidharth Kumar to find out!
Interested in learning more about Exoprise? Make sure to check out their company page!
Where did you grow up? What did your parents do for work?
I grew up in New Delhi, India. My father was a commander in the Indian Navy while my mother was a school teacher.
Where did you go to college? What did you study and what was your first job out of school?
My undergraduate program was from India where I got my bachelors in computer science. After graduating, I started my career in Quality Assurance and Management.
How did you make the transition into marketing?
After working for three years in India, I came to the US to pursue my masters in computer science from USC. Post graduation, I started working for Goldman Sachs in New York. Part of my job profile was to enable the software development team to use automated tools we were building for testing. This endeavor required internal promotion, documentation, training, and relationship building. As more teams started to use automated tools, I started to realize that Marketing was coming naturally to me. That experience brought me to USC where I got my MBA in Marketing and transitioned into a new career.
What has attributed to your success thus far and has helped propel you to the position you have now?
I feel there are no shortcuts to hard work. One needs to be determined and have a positive attitude to succeed. Once I knew what my long term career goals were, I made that transition and have never looked back since.
Can you share the high-level responsibilities of your current position as a Director of Product Marketing at Exoprise?
On a high level, this role is strategic in nature and requires a lot of planning around content development and product awareness. I also work with third party analysts for thought leadership and gain insights into where the market is heading in our product domain. In my role, I am also responsible for messaging, positioning, and sales enablement.
Any tips for someone considering a career in your field?
Marketing is broad but having a good understanding of Marketing fundamentals (though it takes time) is important. Find the reason as to what makes you a good marketer. Talk to industry leaders and gain knowledge on everyday activity in marketing.
Day in the Life
Coffee, tea, or nothing?
A lot of organic black coffee!!
But Indian tea on weekends
What time do you get into the office?
We all are working remotely so I start my day pretty early.
I log into my machine around 7 am but it varies sometimes as I need to get some exercise first.
What are three things that motivate you in your role?
- Sense of responsibility (as I head product marketing)
- Passion for marketing
- How my work impacts the company and adds value
Every day is different, but can you outline what a typical day looks like for you?
Day starts with checking emails first. And then planning what tasks I need to complete which is centered around content development (blogs, webinars, videos, web pages, whitepapers, case studies, etc.) From a digital marketing perspective, I track visitors on our company website and the page views we are getting using certain tools. Our visibility and page rank is important and we need to maintain or exceed that position. Then I have 1-1 or teams meetings to report on updates and progress.
Any productivity hacks?
- Try doing intensive work in the morning when you are fresh
- After lunch, coffee and sugar helps!
- Take regular breaks and stretch
What are the 3 apps that you can’t live without?
What professional accomplishment are you proudest of?
Exoprise has been a fantastic journey even though I have been here for only 6 months. In this time, I have accelerated my learning and worked on assignments that I had never done before. For example, the new product video series is the one where I spent a lot of time working with the product team to understand functionality and come up with a concise script. I had to learn a new tool (Camtasia) for recording and editing. Today, we have 2 videos that are live on our website/Youtube and several more in the pipeline. The company had not produced a new video in the last 5-6 years and this project added a lot of value and fresh appeal to our marketing portfolio.
Who do you admire or call upon for professional advice?