SmartBear Company Overview

As CEO, Justin is responsible for SmartBear’s strategic direction and overall operation. Prior to his role as CEO, Justin served as SmartBear’s COO and President where he oversaw all sales, marketing, product management and strategy functions as well as execution for the company. Justin came to SmartBear from Bullhorn where he was COO. At Bullhorn, he owned the growth strategy and execution, which led the company through a three-year period of considerable sales growth in excess of 40 percent per year. At Bullhorn, one of the software industry’s fastest growing cloud/SaaS companies and leader in vertical CRM solutions, he managed all aspects of global sales operations and strategic growth initiatives after also managing the customer success organizations including support, services and renewals.

Justin was Divisional Vice President and General Manager for product lifecycle management giant, PTC (NASDAQ:PTC), where he led the $600 million mechanical engineering global business unit through a $100 million revenue surge. For more than 14 years, Justin drove revenue and profit growth within global businesses as a GM for acquired companies at PTC. He also held several sales and operations leadership roles domestically and abroad.

Justin also held various sales and support positions at The Learning Company, a leading educational and consumer software company. He has a bachelor’s degree in business administration with a minor in finance from Providence College.

In his role as CFO and Global Operations Lead at SmartBear, Bryce is responsible for leading the G&A function, M&A strategy and significant cross functional and international initiatives for the Company. 

Bryce is passionate about growing companies with team-oriented cultures that create meaningful value for customers, employees, partners and investors. He has a strong track record of building Finance organizations and SaaS businesses as well as extensive experience in M&A, having played an integral part in over 20 transactions.

Prior to joining SmartBear, Bryce served as the CFO of HealthcareSource, a leading provider of talent management software to hospitals and other healthcare providers where he was instrumental in leading the Company to double digit revenue growth and profitability margins during his tenure. Prior to HealthcareSource, he served as CFO of Salary.com and Harvard Bioscience.

Bryce holds a B.S. in Accounting from Southern New Hampshire University and an MBA from Babson College. 

A 20+ year high-tech veteran, Bryan has spent the last 11 years working in datacenter infrastructure and operations companies.

Bryan Semple comes to SmartBear from Dell where he worked for the CMO of Dell Software Group to expand high velocity sales and marketing processes across the Dell software portfolio. He joined Dell after the acquisition of VKernel, where he served as CMO. At VKernel, Semple developed and expanded a try/buy download model that grew the business 100% and help lead to the company’s successful acquisition by Quest Software, then Dell.

Prior to VKernel, Bryan was at NetApp (NASDAQ:NTAP) where he was the general manager of the storage virtualization business unit. Under his leadership, the group experienced record growth, expanded engineering operations to India, and built global awareness for NetApp’s industry leading storage virtualization solutions. Prior to NetApp, Bryan was VP of Marketing at Onaro where he established the company as a leader in storage management software and built the marketing processes that supported the company’s profitability and successful acquisition by NetApp in 2008. Before Onaro, Bryan was the VP of Product Marketing and Strategy at server blade virtualization pioneer Egenera. At Egenera, Bryan worked with early adopters of infrastructure and server virtualization technologies in the financial services industry as the company scaled from one to several hundred customers. Early career experience includes various sales and marketing management positions at FairMarket, Trellix and Sybase.

Bryan holds a BS in Systems Engineering from the US Naval Academy and an MBA from Stanford University. He blogs on measuring marketing effectiveness atwww.storymetrix.com and has published a book on the topic titled “Digital CMO’s Guide to Marketing Measurement - Think Like a Submariner For Operational Success”available from Amazon.

A 30-year sales veteran, Pete Tyrrell is a proven leader with extensive experience in building and mentoring high performing global, multi-channel sales teams and operations.

Prior to serving SmartBear, Pete was COO at Digital Guardian after being promoted from VP of Worldwide Sales where he led all customer operations that resulted in more than a 90 percent increase in sales over two years. He was EVP, Global Sales for Verivo Software, the industry’s only open enterprise mobile application platform provider and held several executive sales and management positions at 170 Systems (acquired by Kofax), ArrowPoint Communications (IPO subsequently acquired by Cisco) and Parametric Technology Corporation (PTC). As Vice President of Worldwide Sales Operations and Marketing at PTC, he helped revenue grow from $3 million to more than $1.1 billion annually. Several of the sales teams that Pete has built and led over his career have resulted in successful IPOs, acquisitions and increased shareholder value.

Pete has a bachelor’s degree in mechanical engineering from the University of New Hampshire’s College of Engineering and Physical Sciences.

In his role as EVP and GM of Smartbear’s API Business, Christian is responsible for leading the company’s API business strategy and operations, product development, and market alliances.

Christian is passionate about growing and leading disruptive customer-focused companies. He has a strong track record of growing Marketing Technology and Enterprise SaaS Applications.

Prior to joining SmartBear, Christian held multiple CTO and GM positions within eBay Enterprise. While at eBay Enterprise, Christian facilitated the divestiture of the eBay Enterprises marketing technology product lines, first to a consortium of PE firms and ultimately to Zeta Interactive. Prior to eBay, he held CTO and P&L roles at multiple high-growth companies in the marketing technology and services space including KBM, MITI, and Merkle.  

Christian holds a B.S. in Marketing from The University of North Carolina.

Dmitry Fonarev has more than 20 years of experience in Enterprise, Application, SaaS, and embedded software development as well as extensive experience with managing multiple on and offshore teams across variousproduct development functions.

Prior to SmartBear, he was previously Vice President of Engineering at Dell Software Group which he joined through the vKernel acquisition.  At vKernel Dmitry helped drive the company to profitability by innovating, simplifying, and establishing a high say/do ratio.  Before that Dmitry served as Vice President of Quality Assurance at Intralinks (NYSE:IL;IPO 2011). He led software development at Soapstone and held various leadership roles in software development organizations at Nortel, Bay Networks and Wellfleet.

Dmitry has a bachelor’s degree in computer science and mathematics from Boston University.

Lance serves two critical roles at Smartbear, leading both the legal and human resources organizations worldwide. As General Counsel, Lance is responsible for making sure Smartbear maintains the highest reputation and integrity in all the markets we serve and scaling Smartbear’s legal operations globally. As head of Human Resources, Lance is responsible for making Smartbear a leading destination for people to grow and develop their careers. He also supports the organization’s efforts to develop effective managers and leaders from within.

Prior to Smartbear, Lance was Senior Vice President and General Counsel and Human Resources of Affinnova through its acquisition by Nielsen. Prior to that, he was Senior Vice President, General Counsel and Human Resources at Imagitas through its acquisition by Pitney Bowes. Before then, Lance was Assistant General Counsel at PAREXEL International. Lance began his legal career as a civil litigation attorney.

Lance holds a Bachelor of Arts degree from Lafayette College and a Juris Doctor degree from Suffolk University School of Law.

As Vice President of Customer Success, Jennifer is responsible for building and growing the customer success management strategy at SmartBear.

She has spent the bulk of her Customer Facing Career at Picis, a division Optum where she strategically managed large complex hospitals and enterprise health systems. Working in tandem with the sales organization and leadership teams, Jennifer was also a significant contributor to revenue growth and company sales goal attainment. Her expertise also included fostering and growing business through technology while managing customer continuity from the growth of a Boston based start-up company known as to Picis and to Optum a 130 billion health, technology, and Services Company.

Through acquisition, with Harris Healthcare, she most recently managed the Enterprise Customer Success Strategy in all aspects of Healthcare Software, from Clinical Management Systems to Analytics. Most recently, she built a Customer Success Program for Harris Healthcare that has been considered best practice across all healthcare pillars of the company throughout North America and Europe.

Jennifer is a graduate of Assumption College and Project Management Certified through Boston University.

As Vice President International, Darin leads the growth strategy for the international expansion across APAC and ANZ. He also oversees sales and operations for the existing EMEA business.

He has over 25 years of experience and comes to SmartBear from WinMagic where he was Vice President and General Manager EMEA & India. At WinMagic he led the development and implementation of their sales strategy across the regions and achieved over 30% year over year revenue growth.

Prior to WinMagic, Darin spent 10 years at PTC (Parametric Technology)  where he was primarily focused on managing and leading sales organizations in new business segments or acquired technologies across both Asia Pac and Europe.

As Vice President of Products, Test and Development at SmartBear, Ryan Lloyd leads the direction and growth of SmartBear’s industry leading test and development tools, ensuring entire software teams, including developers, testers and operations, address their biggest challenges amidst market changes. Previously, Ryan was Vice President, Product Management and Strategy at product lifecycle management company, PTC. He has spent more than 15 years developing deep domain knowledge in software engineering.

For more than 10 years, Ryan held several product management roles at MKS Inc., before the company was acquired by PTC in 2011. MKS was the developer of an industry-leading platform for software application lifecycle management (ALM). While at MKS, Ryan developed significant international experience, spending six years in the UK and extensive time in Europe and Asia Pacific as the company established a presence in Germany and Japan. While at PTC, Ryan led the subscription transition for the ALM business, was a key business sponsor behind PTC’s acquisition of ThingWorx and led the development of strategies for modernizing the business through the introduction of a new SaaS product. Ryan began his career as an embedded software engineer for an aerospace start-up. He holds multiple Agile certifications from the Scrum Alliance.

From 2008-2012, Ryan served as an Executive Board member of the Waterloo Community Arts Centre in Ontario, Canada. He is currently a judge and mentor for MassChallenge™, the most startup-friendly accelerator on the planet.

Anand Sundaram has nearly 25 years of experience building and growing several technology businesses. He is the co-founder of three startups including RSW Software that was valued at more than $240 million and comprised more than 160 employees. He has extensive background in software quality, security and post deployment monitoring having built two load testing products and invented the first post deployment deep transaction monitoring product.

Anand was most recently the Senior Director of Mobile Products at Bit9, the leader in a new generation of endpoint security and server security based on real-time visibility and protection. Prior to that, he was Head of Engineering & Chief Technologist at CRICO, leader in evidence-based risk management, owned by and serving the Harvard medical community. Earlier in his career, Anand was President, Co-Founder and VP of Engineering for Whofish Media, President and Co-Founder of FMX Software and General Manager, Board Member, and Co-Founder of RSW Software, brought by Teradyne, Inc.

Anand has a master’s degree in computer science from the Rochester Institute of Technology, a master’s degree from the Thiagarajar College of Engineering, Madurai, India and a bachelor’s from the Coimbatore Institute of Technology, Coimbatore, India.