At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
Waltham, MA
We are hiring a results-oriented full-stack SMB marketer to lead revenue growth efforts, leveraging both new business acquisition and customer expansion tactics to deliver measurable impact. This is an important role within our organization, requiring an entrepreneurial mindset. As the SMB Growth & Expansion Manager, you will collaborate with PLG, E-commerce, Channel, Marketing Operations, Analytics, and Sales teams to develop and execute strategies that balance product-led growth with traditional sales efforts for the SMB segment. You will own a revenue target and be responsible for driving measurable growth to achieve it. You need to be a creative thinker who can identify new opportunities, test hypotheses quickly, and iterate based on data-driven insights.
What Youll Do:
- Strategy Development: Create and implement marketing strategies to drive new business and revenue growth through upsell/cross-sell opportunities in SMB.
- Revenue Generation: Design an SMB customer journey that optimizes both new customer acquisition and existing customer expansion, using data-driven insights to optimize performance
- Cross-Functional Collaboration: Partner with PLG, E-commerce, Marketing Operations, Data Strategy, and Sales to ensure SMB Customer Journey is integrated and effective in marketing efforts
- Process Optimization: Work with Marketing Operations and Revenue Operations to enhance marketing processes and workflows
- Data Utilization: Create analytics frameworks and approaches that leverage data insights to refine strategies and measure success
What You Bring:
- 10+ years in marketing with a focus on B2B SaaS, balancing PLG and sales-led approaches
- Strong understanding of new business acquisition strategies and funnel metrics (ie, the Demand Unit Waterfall)
- Proven ability to collaborate with cross-functional teams, drive revenue, and use data to optimize campaigns
- Data-driven mindset with strong analytical skills
- Excellent communication and stakeholder management abilities
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
Success Metrics:
- Revenue Targets: Achievement of new business and upsell/cross-sell revenue goals.
- Campaign Impact: Effective execution and measurable impact of SMB Campaign and Routing execution
- Collaboration: Successful integration with PLG, E-commerce, Marketing Operations, Data Strategy, and Sales teams
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Actual compensation offered will be based on factors such as the candidates work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.
