Scratch Marketing + Media is a fully integrated Marketing + PR + Content + Design + Web agency that draws from expansive technology expertise to conceptualize, develop and deliver impactful experiences, stories and campaigns for technology leaders. We zero in on the unique value proposition of each client and then bring that to life across channels. We leverage multi-channel strategies, ideation and hands-on execution approach - we consider this part of our DNA and core to what we do. 15+ yrs proven track record in B2B tech allows Scratch to onboard quickly, put a focus on what matters, and speak the unique language of our clients’ targets.

Job Description:

Research and write high-quality, executive-level, thought leadership, marketing collateral, media and product content for multiple B2B tech audiences and industries; help shape content strategies for clients and develop content plans; craft brand and product messaging.

What You Bring

• Seven+ years of increasing responsibility in an agency or fast-paced client environment (some agency experience is critical)
• Experience in B2B and deep tech, including cloud, security, networking
• Ability to work with a remote team
• Strong oral, written and interpersonal communications
• A deep understanding of today’s tech trends – from micro to macro shifts – and how those trends are impacting CIOs, CTOs, CDOs, CAIOs
• Proven track record with creative storytelling across various content formats - bylines, white papers, industry reports and trend advisories, executive thought leadership
• Ability to think, plan and execute on multiple projects simultaneously in an organized fashion.
• Strong organizational, project management, and analytical skills. Proven capability to manage everything from strategy to details of day-to-day program execution.

Responsibilities:

• Content Strategy: Develop a cohesive content strategy aligned with our clients’ business objectives and key initiatives; Shape thought leadership programs by crafting executive-level communications, blog posts, OpEds, white papers and research-driven content.
• Spot trends and newsjack, identifying opportunities to insert our clients’ voice and relevant points of view in external conversations. 
• Research, compose and edit persuasive, multi-format and cross-channel content, including:
  • Brand messaging: positioning, elevator pitches, features & benefits, etc.
  • Thought leadership pieces: industry papers, survey reports, white papers, contributed articles, blogs, etc.  
  • Solution-oriented messaging: marketing materials such as case studies, success stories, product collateral, etc.
  • Marketing communications: newsletters, email copy, social media content, video scripts, website copy, product brochure copy, web copy, etc.
• Deploy advanced communication skills – interviewing, listening, validating, research, editing, incorporating feedback, understanding tone and style
• Keen understanding of each client’s business, competitive landscape, positioning and differentiators
• Continually develop and leverage an understanding of B2B technology, business audiences, target personas, and the business needs for and benefits of our clients products and solutions
• Constantly read and learn about evolving technology industry trends 
• Hone an ability to understand and convey complex industry and business information in order to tell the right stories
• Understand how to incorporate various aspects of visual communications – design, data visualization, infographics, presentations, etc. –into the content you produce
• Build and maintain productive relationships with clients and with agency teams (design, PR, account management, martech)
• Effectively take feedback and direction and always strive to improve
• Fast learner about new clients, technology, industries
• Think strategically and creatively, and work diligently

Performance Measures:

• High accolades on 360-degree performance review from agency co-workers
• Qualitative sense that clients love us
• Consistently growing client demand for more content production from the agency
• Meet agency expectations for turnaround times and time allocations on different kinds of content

Reports to: VP, Content