Pay Philosophy
The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.
Description
The US Retail Markets Data Science team is looking for an experienced Marketing Data Scientist to join our Distribution & Marketing team. As a Marketing Data Scientist, you will play a pivotal role in shaping our marketing strategies by transforming complex data into actionable insights. This individual will partner closely with our in-house media buying teams to build innovative marketing solutions and help guide strategic marketing decisions. They will build models to identify target segments and provide statistical testing expertise to the team. We are looking for a candidate that brings both technical expertise and a strong collaborative mindset. This level reflects solid knowledge of predictive analytics techniques, while continuing to learn how to apply techniques to business issues.
**This position may have in-office requirements based on candidate location.**
Responsibilities:
- Applies knowledge of sophisticated analytics techniques to manipulate large structured and unstructured data sets in order to generate insights to inform business decisions.
- Translates quantitative analyses and findings into accessible visuals for non-technical audiences, providing a clear view into interpreting the data.
- Enables the business to make clear trade-offs between and among choices, with a reasonable view into likely outcomes.
- Build and deploy predictive models using Python to identify target customers based on expected response and value.
- Regularly engages with the data science community and participates in cross-functional working groups.
- Consult on campaign testing design to ensure they align with statistical standards.
- Collaborate with cross-functional teams, including marketing, distribution, and analytics.
- Develop or maintain familiarity with marketing measurement, attribution methodologies, MarTech and media mix modeling.
- Stay up-to-date with industry trends and emerging technologies in data science and marketing.
Qualifications
- Solid knowledge of predictive analytics techniques and statistical diagnostics of models.
- Advance knowledge of predictive toolset; expert resource for tool development.
- Demonstrated ability to exchange ideas and convey complex information clearly and concisely.
- Has a value-driven perspective with regard to understanding of work context and impact.
- Competencies typically acquired through 0-1 yrs. of related experience with a Ph.D., a minimum of 2-3 yrs. of experience with a masters degree, a minimum of 4+ yrs. of experience with a bachelors degree.
About Us
As a purpose-driven organization, Liberty Mutual is committed to fostering an environment where employees from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits and continuous learning opportunities, we seek to create an environment where employees can succeed, both professionally and personally.
At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow.
We are proud to support a diverse, equitable and inclusive workplace, where all employees feel a sense of community, belonging and can do their best work. Our seven Employee Resource Groups (ERGs) offer a centralized, open space to bring employees and allies together to connect, learn and engage.
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.
Fair Chance Notices
