PERSUIT is the leading enterprise platform for engaging outside counsel. Centralized, streamlined, automated and data-driven.
Josh Kalmus, VP of Sales – North America, shares everything you need to know about working on the PERSUIT Sales team!
In this Video:
Josh discusses:
PERSUIT Company Overview and Mission
PERSUIT is an enterprise SaaS platform designed for outside counsel selection and management. The platform partners with Fortune 500 corporate legal departments to streamline, centralize, and bring data-driven rigor to how they engage and manage law firm relationships. By transitioning clients away from traditional hourly billing and six-minute increments, PERSUIT helps in-house legal teams secure fixed and certain pricing.
The Sales Team Structure at PERSUIT
The sales department is currently composed of around 10 professionals, including account executives, sales leadership, and business development associates. PERSUIT is executing a significant expansion plan to scale the team to approximately 20 sellers. This growth is split between the net-new logo acquisition team and a newly established customer expansion team focused on driving revenue within the existing customer base.
The PERSUIT Enterprise Sales Process
The sales approach at PERSUIT is highly targeted and account-based rather than a high-volume, transactional model. Sellers focus on building relationships with senior executives within corporate legal departments. Because the target buyers are highly analytical and busy, outreach requires deep research and clear value propositions. PERSUIT leverages a supportive existing client base to secure warm introductions and share success stories.
The PERSUIT Sales Interview Process
The recruitment process for sales roles at PERSUIT consists of four key stages:
- Initial screening call with the hiring manager to discuss qualifications and role alignment.
- Secondary interview with the Chief Revenue Officer to assess strategic sales capabilities.
- A panel exercise where candidates present an account penetration and engagement strategy based on a provided prompt.
- Final conversations with executive leadership, including the Chief Executive Officer and Chief Operating Officer, prior to an offer.
Why Join PERSUIT Now
PERSUIT has established a strong market foundation, partnering with 100 of the largest Fortune 500 organizations. The company is positioned at the intersection of legal tech and artificial intelligence. PERSUIT has introduced its own agentic AI assistant, Percy, designed to help in-house lawyers automate law firm selection, pricing, and matter fee management. Joining the company during this period of AI integration offers significant growth opportunities for technology sales professionals.
