![The Founding of InsideTracker: Personalized Nutrition & Wellness Taken to the Next Level [Video] banner image](https://venturefizz.com/sites/default/files/m/blog/masthead/insidetracker_masthead.png){kind=tracking}
InsideTracker is a health analytics company whose mission is to empower people to improve their health and performance through science, quantification, and personalization. Founded by leading scientists from MIT, Tufts, and Harvard, the InsideTracker platform analyzes key biomarkers related to health and performance, and provides actionable guidance tailored to each individual user.
In this video, I sat down with Dr. Gil Blander, Founder and Chief Scientific Officer of InsideTracker, to talk about the value of nutrition, wellness, and how InsideTracker fits into both of those categories.
Some of our discussion points include Gil's background, the challenges of building a company like InsideTracker, how the product works from the user's point of view, and the complicated world of eating healthy.
To learn more about InsideTracker and check out job openings, check out the right side of this page or go to venturefizz.com/insidetracker.
Keith Cline is the Founder of VentureFizz. Follow him on Twitter: @kcline6.
