Company
Trifecta Nutrition is the leading provider of healthy, sustainably-sourced, macro-oriented meal delivery for athletes and active, health-focused consumers in the US.
We believe there are three fundamental areas of health—mind, body, and social. These areas are interdependent, meaning you cannot thrive in one area without thriving in the others.
We provide a variety of fully-cooked meal options for customers to choose from that match their ideal dietary and lifestyle goals from paleo, keto, vegan, and clean eating.
Our company and meals were recently featured in a top ranking Netflix documentary series called “You Are What You Eat.”
This is a full-time, salaried role with company benefits. We offer a competitive salary in a growth focused & collaborative team environment.
Trifecta Nutrition is based in Sacramento, California, but we are open to hiring someone remote for this position.
Position
We are seeking a full-time Head of Marketing (title based on experience of the candidate) to lead our marketing team and drive performance-based growth through paid and organic channels. The ideal candidate will have a strong background in digital marketing, experience leading high-performance teams, ability to manage our marketing tech stack, a track record as a successful brand-builder and storyteller, and a passion for nutrition, health, and fitness. The role requires an ability and desire to take a data-driven approach to understanding unit economics and optimizing performance. The candidate must be able to thrive in a fast-paced, startup environment, manage time efficiently, and work on multiple projects simultaneously.
This role reports to the company CEO.
Duties & Responsibilities
- Refine brand strategy and messaging
- Oversee and direct paid media programs
- Own the funnel from lead gen through sale and retention
- Direct content and creative development
- Meet company goals for cost effective acquisition and growth
- Manage company tech stack including CRM, site analytics, marketing performance metrics, and unit economics
- Manage marketing team, vendors and contractors
- Responsible for management of athlete and influencer partners to drive brand awareness, leads, and revenue
- Development and reporting of acquisition analytics
- Lead testing and performance optimization efforts
Requirements
- Proven experience in a marketing leadership role within the consumer or eCommerce industry.
- Recent experience in a player / coach role. Hands-on, yet strategic and can manage a small high performing team.
- Ability to help author strategic growth plans collaboratively
- Track record of effective performance marketing
- Proficient in data analysis tools and strategies for optimization
- Ability to manage multiple projects and platforms simultaneously
- Ability to give and receive critical feedback in a small team environment
- Outgoing, professional, and eager to take on simultaneous responsibilities
- Ability to produce in a fast-paced work environment — will often have multiple campaigns.
- Interest related to nutrition, health, fitness, sports
Perk & Benefits
- Comprehensive benefits (medical, dental, vision)
- Bonus eligible
- 401k plan
- Strong and passionate company culture