Keith Cline, VentureFizz
Something else that you are also well known for is your hiring practices. So, one of these is the seven day rule. So what's the seven day rule that you've written about and talked about a lot?
Paul English, Lola.com & Serial Entrepreneur
Yeah, it's a little bit crazy. Most people don't believe me that I do this, I try to do this with each of my companies. But from the very first time you hear about a candidates name, and you, you'll say to someone, let's say, think about hiring someone on your marketing team. And having lunch with a friend or contacting and you will say, who's the best marketing person to work with, and they say, Oh, this woman I work with back at HubSpot, or whatever. And like, immediately as identified candidate, like the clock's ticking, and I get really competitive, I think I'm gonna get a meeting with this person. And I'll ask them for an intro, or I'll kind of hunt down the person myself on LinkedIn or wherever, convince them to meet me. And I'll often say, just pick a Starbucks near you, I want to make it convenient for the candidate. Because a lot of times that people I'm recruiting aren’t people who are looking for jobs or people that are productive and happy in the current jobs, but that Starbucks meeting goes really well. And we connect, I convinced him to come in and meet more people on my team. And then I've trained my team on how to be really, you know, gregarious and fun and provocative and just make sure the candidates have a really good time to interview while you're learning from them, but also have them learn about us. And then if that goes well, I do a bunch of background checks. And I have a particular way I do background checks, but I try to get an offer literally within seven days that very first time I hear their name. So yeah, that's that's that's the goal. We don't always meet it. But I've often been told that our speed catches people off guard that in the first meeting with Lola you'll get a decision pretty quickly.