For the 171st episode of The VentureFizz Podcast, I interviewed Yan Liu, Co-Founder & CEO of TVision.
It is a golden era of television. There is a tremendous amount of amazing content out there across the major TV networks and subscription services like Netflix, Amazon Prime, Hulu, Disney Plus, Apple TV+, and more. It’s hard to keep up with it all.
You might be familiar with the Nielsen TV ratings system which measures what television programs people are watching. It hs been around for many years, but it really hasn’t evolved with how consumers actually watch TV and advertising only works if people are actually paying attention to it.
This is where TVision comes into play. They are a TV performance metrics company and their technology measures what was once unmeasurable - how people really watch TV. They are collecting unique viewability and attention data, which in return helps brands and agencies maximize their advertising budgets. The company has raised over $24M in venture funding.
In this episode of our podcast, we cover:
- How the pandemic is affecting viewership and what it means for the media industry.
- The story of Yan’s first company which pivoted from a women’s underwear eCommerce company to an interactive agency.
- How TVision got started at MIT Sloan after the idea was validated by 20 industry experts.
- All the details on TVision in terms of how they are disrupting the TV performance metrics industry, plus how they landed ABC Disney as an early customer.
- Why you should hire based on culture & character, versus skillset.
- What a viral show like Tiger King means for Netflix’s business.
- And so much more.
This is the first time that I had to do this, but I need to add a disclaimer for this podcast. I am an angel investor in TVision. Not that it matters all that much, as this interview is like all of my other interviews, but I guess this is stuff that you are supposed to disclose upfront.
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Keith Cline is the Founder of VentureFizz. Follow him on Twitter: @kcline6.
