October 7, 2019

The VentureFizz Podcast: John Burns - CEO of TB12

For the 135th episode of our podcast, I interviewed John Burns, CEO of TB12.

A lot has been reported about Tom Brady’s health and training regimen. At 42 years old, he is still performing at an elite level in the NFL as the quarterback of the New England Patriots.

So, it makes you wonder… what if we all could apply these same methods that the 6-time Super Bowl champion and 3-time NFL MVP has leveraged to help us improve our own health and wellbeing?

Well, that is the goal of TB12, the company that was started by Tom Brady and his partner Alex Guerrero. As described by the company, TB12 is centered around a holistic philosophy for health and wellness by using workouts and nutrition to help you do what you love, longer.

John Burns is TB12’s CEO. His career has been focused on investing and helping to build consumer companies like Lululemon, Spartan Races, Oath Craft Pizza, EverybodyFights, and others. It was John’s own personal experience at TB12 that helped him recover from a hockey injury which ended up being the catalyst for his involvement in the company.

In this episode of our podcast, we cover lots of other topics:

  • What it’s like having Tom Brady as your boss.
  • A discussion about the trend of professional athletes who are becoming entrepreneurs or investors.
  • John’s background story and the details behind his investments in the consumer industry.
  • How Tom Brady got connected with Alex Guerrero and how TB12 got its start.
  • Lots of details on TB12 and its future plans.
  • Great advice on building a consumer brand from the ground up.
  • And so much more.

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Keith Cline is the Founder of VentureFizz. Follow him on Twitter: @kcline6.