Web analytics is something that is commonplace in the tech world, but back in the early 2000s, it was still something new. Founded in 2000 by Bill Gross (Founder of Idealab) and David Cancel, Compete offered companies intuitive consumer insights based on web traffic, which in turn, allowed marketers to create and develop campaigns to drive customers to their websites. The company was acquired by TNS in 2008 for $150M, with $75M upfront and another $75M in earnouts.
Compete left a lasting impact on the Boston tech scene, as many of the company's former employees have gone onto executive roles at other prominent tech companies or have started their own. We've compiled a slideshow of 40+ alumni to share the details on what they are up to now.
For this slideshow, we used the following criteria: 1) Must be based in the Boston area; 2) Tenure at Compete for at least two years; 3) Currently a founder or executive. However, we did make a few exceptions if the person played a key role in the early days of the company.
If you are interested in hearing more about the early days at Compete, listen to our recent interview with TJ Mahony on The VentureFizz Podcast. Here's a fun fact that you'll learn... Compete.com was one of the first advertisers on TechCrunch.