Do well by doing good.
EnergySage is the leading online marketplace for solar and other clean energy technologies. Millions of consumers use our content and tools to research and evaluate solar, batteries, community solar and other energy products and services. Our brand is trusted by consumers and thought leaders. Check out our coverage in the New York Times, the Wall Street Journal, the Washington Post and more.
We are a team of passionate, collaborative, authentic individuals who are dedicated to making renewable energy options more accessible and affordable to consumers. Headquartered in Boston, MA, with teams in Serbia, we are currently 120+ employees.
Our team operates on a hybrid work schedule with 3 days of onsite collaboration. Click here to learn more about our company and our team.
Lifecycle Marketing Manager
The Lifecycle Marketing Manager role is part of a dynamic team that strives to enrich and nurture EnergySages relationships with our customers. To be successful, an individual must be able to independently solve practical problems, develop strong cross-functional relationships, and adapt fluidly to the needs of the business. It requires the ability to identify high ROI targets and make data-driven business decisions in a fast-paced environment.
What Youll Do:
- Own and manage the end-to-end production process for lifecycle campaigns. This includes writing engaging and performant email and SMS copy, working with the design team on creative assets, performing quality assurance checks on emails, and deploying campaigns through our email and SMS service providers.
- Drive strategy and production of customer engagement campaigns while working closely with cross-functional stakeholders to determine audiences and content.
- Support and develop marketing campaigns for engagement and retention programs for multiple audiences, including consumers, installers, and partners.
- Drive email performance improvements, via A/B and other testing methodologies, on subject lines, content, CTAs, design elements, and more.
- Build and maintain strong cross-functional stakeholder relationships across multiple levels; coordinate timely feedback and approvals
- Report on email metrics and test results, and make tactical day-to-day decisions to improve campaign performance.
What We Look For:
- Minimum 4 years of working experience with lifecycle or email marketing
- Experience with marketing automation tools, strong familiarity with Hubspot preferred
- Experience and demonstrated success in email segmentation and copywriting
- Excellent communication and project management skills
- Strong analytical skills and experience with data analysis tools (e.g. Excel, Periscope)
- Strong creative thinking and problem-solving abilities
- Ability to partner with different teams and departments within the organization
- Ability to adapt and handle fluid situations
- Ability to quickly learn new tools and techniques
- Working knowledge of HTML/CSS a plus
Confidence can sometimes hold us back from applying for a job - but we believe there's no such thing as a 'perfect' candidate. Even if you do not meet all of the qualifications above, wed still love to hear from you. Tell us about the unique qualities you might bring in your cover letter.
We are EnergySage
As the leading online comparison-shopping marketplace for rooftop solar, energy storage, community solar, and financing, EnergySage is accelerating the adoption of clean energy by improving consumer access and affordability. Our user-friendly platform is built on the principle of consumer empowerment through unbiased information, transparency, and choice. As we grow and enter new markets, we seek team members who bring new perspectives, skills, and energy that will propel us to accomplish the challenging work we have ahead.
Our Values
- Consumer First: Our top priority is to serve and empower consumers through transparency, equitable access to information, and personalized interactions.
- Better Together: We recognize that we gain and give more through collaboration, partnership, and diversity of experience and perspective. We respect one another and are inspired by what we learn and achieve together.
- Integrity: We take personal ownership and pride in doing the right thing. Our consistency, competence, and high standards earn the reputation of trusted advisors with all of our stakeholders.
- Substantive Impact: We are committed to effecting and sustaining positive environmental, social, and market transformations through creativity, innovation, and persistence.
- Iterative Excellence: Our intellectual curiosity and bias toward action drive us to continuously learn, evaluate, iterate, and improve.
EnergySage is an equal opportunity employer and prohibits discrimination and harassment of any kind. Applicants from a broad range of backgrounds are encouraged to apply.
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