Job Title: Customer Growth Marketing Manager
Location: Boston Seaport, MA
Company: Nasuni
About Us: At Nasuni, were redefining the future of data storage and protection as a high-growth SaaS company backed by Vista Equity Partners. Our innovative Hybrid Cloud Storage solutions empower businesses to manage their data seamlessly, securely, and efficiently. Join our team in Boston Seaport and be part of a dynamic environment where creativity meets technology. Were passionate about driving results and pushing boundaries, and we want you to be a part of this exciting journey!
Role Overview: As the Customer Growth Marketing Manager, you will play a pivotal role in driving growth within our existing customer base and global accounts. This position will focus on developing and executing innovative marketing strategies that enhance customer engagement and generate pipeline opportunities. You will use your metrics-driven mentality to focus on uncovering new opportunities within the customer base to build pipeline. Youll collaborate closely with our Account Managers, leveraging your analytical skills to measure success and optimize future campaigns.
Key Responsibilities:
- Customer Trends: Collaborate with Product Marketing and Product Management teams to understand trends in customer base and learn about new use cases for expansion campaigns.
- Develop & Execute ABM Programs: Manage Account-Based Marketing strategies targeted at Enterprise and Global accounts, driving customer engagement and growth.
- Customer Programs: Manage our Executive Briefing Center (EBC) Program delivering white-glove experiences to clients visiting our HQ, along with supporting our annual Customer User Group events.
- Campaign Management: Plan and execute a variety of marketing initiatives, including webinars, content syndication, intent-based programs, paid social advertising, and event strategies.
- Collaboration & Strategy: Work hand-in-hand with Account stakeholders to devise creative strategies that foster customer expansion and capitalize on growth opportunities.
- Data-Driven Insights: Measure the effectiveness of marketing programs and gather insights using tools such as HubSpot, Salesforce, and 6sense to refine future strategies.
- Leverage Existing Assets: Utilize messaging and resources developed by Product Marketing to create impactful programs that support revenue goals, as well as collaborate on creation of new assets to target accounts.
- Customer Engagement: Partner with Customer Success to identify opportunities for enhancing customer experience and increasing engagement levels.
- Performance Reporting: Monitor and report on event activity, lead flow, and success metrics, translating data into actionable insights.
- Build Relationships: Establish a strong rapport with inbound team, sales, account management, and product marketing teams to foster collaboration and drive results.
Qualifications
- 4+ years of experience in a marketing role (Demand Generation, Lifecycle Marketing, Digital Marketing, or Field Marketing).
- Experience in high-tech SaaS or the Data Infrastructure and Storage industry (backup, recovery, security, etc.) is highly valued.
- Proficiency with Salesforce, 6Sense and marketing automation platforms like HubSpot.
- Results-driven mindset with the ability to work independently and manage multiple priorities effectively.
- Strong collaboration and relationship-building skills.
- Excellent communication abilities, both verbal and written, with a keen attention to detail and a commitment to meeting deadlines.
- Creative thinker with an analytical mindset, able to interpret data and translate it into actionable strategies.
Why Nasuni?
Nasuni is the leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture. The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows. Its built-in security offers proactive defense and rapid recovery, lowering an organizations risk from ransomware and other disasters. Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work.
As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the US. Benefits packages generally include:
- Best in class employee onboarding and training
- "Take What You Need paid time off policy
- Incentive stock options
- Comprehensive health, dental and vision plans
- Company-paid life and disability insurance
- 401(k) and Roth IRA retirement plan
- Generous employee referral bonuses
- Flexible remote work policy
- 10 Paid Holidays
- Wide array of wellbeing offerings
- Pre-tax savings accounts with company contributions
- Great team culture and social activities
- Collaborative workspaces
- Free on-site fitness centers and stocked kitchens in select office locations
- Professional development resources
This privacy notice relates to information collected (whether online or offline) by Nasuni Corporation and our corporate affiliates (collectively, Nasuni) from or about you in your capacity as a Nasuni employee, independent contractor/service provider or as an applicant for an employment or contractor relationship with Nasuni.
