Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl is trusted by 400+ industry-leading businesses worldwide including Macys, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.
Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.
Your impact:
Mirakl is seeking a dynamic and strategic Director of Product Marketing to lead and elevate our product marketing efforts. This role will be crucial in driving the go-to-market strategy, positioning, messaging, analyst relations and overall marketing success of our multi-product suite of solutions. The ideal candidate will have a strong background in B2B marketing, with a deep understanding of SaaS and eCommerce dynamics, and a proven track record of building strong relationships with product, sales and customer success teams as well as leading high-performing product marketing teams.
Key Responsibilities:
1/ Strategic Leadership:
- Develop and execute the global product marketing strategy aligned with Mirakls business objectives and growth targets.
- Lead and mentor a team of product marketing professionals, fostering a culture of innovation, collaboration, and excellence.
- Work closely with cross-functional teams including product management, sales, customer success, and growth and corporate marketing to ensure cohesive strategies and execution.
2/ Go-to-Market Strategy:
- Define and manage the go-to-market strategy for all Mirakl products, ensuring successful product launches and sustained market growth.
- Conduct market research and competitive analysis to inform product positioning, pricing, and differentiation strategies.
- Collaborate with sales enablement to develop compelling sales tools, training materials, and customer-facing collateral.
3/ Product Positioning and Messaging:
- Craft clear and compelling product positioning and messaging that resonates with target audiences and drives market demand.
- Develop and maintain a deep understanding of customer needs, market trends, and competitive landscape to inform product messaging and positioning.
- Create and manage a consistent and effective product story across all marketing channels and touchpoints.
4/ Manage Analyst Relations:
- Develop and execute a comprehensive analyst relations strategy to enhance Mirakl's visibility and reputation in the market globally.
- Build and maintain strong relationships with key industry analysts, ensuring they are well-informed about Mirakls products, vision, and market leadership.
- Coordinate briefings, inquiries, and interactions with analysts to influence their perspectives and garner positive coverage.
- Collaborate with the product and executive teams to provide analysts with timely and accurate information about product updates, company performance, and strategic initiatives.
- Monitor and analyze analyst research and reports to extract valuable insights and identify opportunities for improving Mirakl's positioning and messaging.
5/ Demand Generation and Growth:
- Partner with the demand generation team to develop and execute marketing campaigns that drive awareness, engagement, and pipeline growth.
- Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and optimize strategies for continuous improvement.
- Support regional marketing teams with tailored strategies and materials to drive local market success.
6/ Customer Advocacy and Engagement:
- Build strong relationships with key customers to gather insights, testimonials, and case studies that highlight the value and impact of Mirakls solutions.
- Develop and execute customer engagement programs that enhance customer satisfaction, retention, and advocacy.
Requirements:
- Bachelors degree in Marketing, Business, or a related field
- 7+ years of experience in product marketing, preferably within the SaaS or technology industry.
- Proven experience in leading and managing high-performing marketing teams.
- Strong strategic thinking, analytical, and problem-solving skills.
- Excellent written and verbal communication skills with the ability to create compelling narratives.
- Deep understanding of the B2B marketing landscape and eCommerce dynamics.
- Demonstrated success in developing and executing go-to-market strategies for complex products.
- Ability to thrive in a fast-paced, dynamic environment with a strong sense of urgency and adaptability.
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If youre ready to join a hyper-growth company at the heart of digital transformation for the worlds most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think youre not an exact match.
