Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
Location: Cincinnati
Hybrid Schedule: 3 days in office / 2 days at home weekly
Job Summary
As a Digital Health Media Analyst, you will play a crucial role in planning, analyzing, and optimizing digital media strategies. Your insights will drive decisions on media campaigns, content performance, and audience engagement, ultimately contributing to our mission of empowering better health. This role reports to the Manager, Digital Health Media Strategy.
What Youll Do
- Collaborate with our client-facing sales team to develop customized proposals that align with client objectives and budgets.
- Develop compelling proposal options in a clear, concise, and persuasive manner, demonstrating a deep understanding of clients needs and preferences.
- Scope and recommend innovative and impactful campaigns that resonate with our clients' target audiences.
- Identify and reach specific audience segments by leveraging audience insights, demographic data, and market trends. This involves campaign scoping, setting campaign goals, and identifying key performance indicators (KPIs).
- Continuously evaluate and optimize campaign tactics to maximize efficiency and effectiveness.
- Collaborate with internal stakeholders to provide regular reporting on impressions, click through rates and other relevant key performance indicators (KPIs).
- Collaborate with our strategy & insights team on the delivery of audience quality and script lift insights.
What We Need
- Bachelors degree in marketing, advertising, business administration, health care, or related field.
- 2+ years of experience in digital advertising, with a focus on campaign design, set up, and execution.
- Knowledge of digital advertising ecosystem and experience working with programmatic platforms and technologies.
- Familiarity with ad serving technologies, data management platforms (DMPs), and ad exchanges
- The ability to analyze data, interpret campaign performance metrics, and optimize advertising strategies accordingly
Desired Qualifications
- Knowledge and prior use of Salesforce, Tableau, and SQL
- Experience with Pharmaceutical data
What You'll Need to Succeed
- Excellent communication skills, with the ability to effectively collaborate with internal teams, clients, and media partners.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong analytical skills, including proficiency in Excel or other data analysis tools
#LI-ED1 #LI-Hybrid
About PatientPoint:
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nations largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.
Latest News & Innovations:
- How PatientPoint empowers women to thrive as people & professionals. Read more
- Equipping interns with the skills, knowledge, and confidence to excel. Read more
- Our CEO shares details on our culture, and why it should be on your radar. Read more
What We Offer:
We know you bring your whole self to work every day. That is why we are committed to providing modernized benefits and cultural perks to our teammates. We offer competitive compensation, comprehensive and affordable benefits, flex time off to rest and charge, where applicable, a hybrid work model, mental & emotional wellness resources and coaching, 401K and more.
PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V