Let’s face it, the world of sports is changing. Consumers are looking for options outside of the traditional sports categories like baseball, football, basketball, and hockey. This evolution started to take place several years ago when Xtreme sports started to come into the fold and now eSports has tremendous momentum with a rapidly growing audience.
Now, Drone racing is also on the rise and it is a sport that has a history dating back to 2010. It features a high energy racing competition that reminds me of the pod racers from Star Wars Episode 1 meets Formula 1 racing, because it is actually taking place in the physical world.
Drone Racing League is the global, professional racing circuit for elite pilots that fly drones at 90+ MPH. Nicholas has a massive vision for the future of this sport and you’ll be able to catch the 4th season this year on NBC, Twitter, and other outlets.
In this episode of our podcast, we cover lots of topics, like:
- Nicholas’s background and how his experience led him down the path of starting this new sports league.
- A dive into the history of drone racing and how the Drone Racing League got started.
- Lots of details on how this sports meets tech company operates.
- How he got investors, broadcasters, and sponsors involved.
- His thoughts on the future of sports and entertainment.
- Advice for founders on building a consumer brand.
- Plus, a lot more.
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