My coffee is shipped to me every two weeks and it is outstanding. It is on a subscription and therefore, it’s one less thing that I need to think about getting at the grocery store. In return, the brand has me locked in as a loyal customer where I’m not tempted by the other options while walking down the aisle. It’s such a win-win!
Subscription Commerce or Relationship Commerce, as Ordergroove has coined it, is just expected these days. However, this wasn’t the case when Greg started the company. At that point in time, just 3 companies offered it.
Sometimes when you are early to market… it can be catastrophic, but in the case of Ordergroove, it gave them the opportunity to build a platform that was ready for primetime once the market caught up.
When you look at Greg, it’s not a shock that Ordergroove has thrived. Entrepreneurship has been rooted into his DNA and it even dates back to his high school days when he started a couple of businesses - one of which was selling sports paraphernalia on eBay and another was a computer consulting firm.
In this episode of our podcast, we cover:
- Advice on managing your company through an early to market scenario.
- Creating his own major in Entrepreneurship at George Washington University.
- His foundational experience at Liquidation.com, a B2B eCommerce marketplace which went public.
- The early days of Ordergroove in terms of how the company got started and a great story on how he raised initial funding.
- All the details on Ordergroove and where the business is today, plus some customer examples.
- Advice on hiring for your executive team.
- And so much more.