The VentureFizz Podcast: Blake Bartlett - Partner of OpenView banner image

The VentureFizz Podcast: Blake Bartlett - Partner of OpenView

Episode #241 of The VentureFizz Podcast features Blake Bartlett, Partner at OpenView.

Calendly, Zoom, Dropbox, Canva - are all great examples of Product-led Growth companies or what is commonly known as PLG for short. So, what is PLG? 

As defined on OpenView’s website, PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.

It’s a term that was actually coined by Blake in 2016 and has become the dream business model for entrepreneurs. Thus, I was really excited to interview Blake for our podcast as it was an opportunity to do a deep dive with the expert on PLG models and strategies, which is exactly where we begin our conversation. We take a look at some specific company examples and he shares some great advice on how to adopt an effective PLG strategy.

In this episode of our podcast, we also cover:

  • Blake’s background story and how he got into the investing world including his time spent at Battery Ventures.
  • All the details on OpenView and the types of investments he is looking to make.
  • Portfolio company examples, including Calendly.
  • Advice for companies scaling their hiring during the expansion stage.
  • And so much more.