George originally started Forrester out of his basement, and the company has gone on to become one of the world’s most influential market research and advisory firms. Forrester went public in 1996, and is still traded on the Nasdaq today.
George is also involved as the founder of a new startup called Your Call Football, which is modernizing the game of football by giving fans the chance to influence a live sporting event in a real-time competitive gaming experience. Your Call Football actually just completed a very successful inaugural season.
In this episode, we cover:
- George’s participation in the World Economic Forum in Davos
- The story of Forrester
- How an interview with former NFL Commissioner Paul Tagliabue led to the a-ha moment of Your Call Football
- All the details on getting a new football league set up for its inaugural season, plus the future of the company and technology
- And of course, lots of useful advice for entrepreneurs!