VP of Marketing

Wednesday November 07, 2012

CustomMade
99 First St
Cambridge, MA 02141


The Company

Our vision is to change the way people shop by making buying custom easier. We want to be an alternative to big box retailers by creating an online marketplace that connects consumers with local artisans and craftspeople across the country.  Not only does our site allow consumers to find exactly what they are looking to have made, it also allows custom makers of all types to effectively market themselves in an increasingly digital world.

We are creating a consumer experience where consumers can connect with an artisan maker to co-create something tangible and unique. You won’t see a shopping cart or a checkout tag on our site, but you will meet thousands of makers who are thrilled about the prospect of creating something with you.

See here for our vision: http://www.youtube.com/watch?v=t5ZixpZ0ZYs&feature=plcp

What we are looking for:   

With Google Ventures as our lead investor, we are well on our way to becoming the go-to marketplace for all things custom. We need a proven marketing and brand leader to take us all the way there. 

This individual will drive the development of CustomMade’s overall brand, voice and quality of communications. They will strategically lead and scale our team of extremely talented acquisition, retention and community-focused marketers. They will manage strategic planning, brand positioning, brand voice, and campaign execution. They’ll also collaborate closely with our Product, Design and Development teams to ensure seamless and efficient workflow practices.

Requirements:

Proven ability to build and market a disruptive brand. We need an energetic leader with a drive to create integrated online marketing campaigns that educate, engage and convert.

We’re building something that’s never been built before. There are a ton of brand and marketing challenges that come along with type of innovation. We need someone who understands the paradigms of social commerce and impact that every interaction will have on our audience.

Develop clear and measurable goals. Continuously analyze and optimize performance of marketing programs. Make recommendations for future programs based on the outcome of previous campaigns.

Work closely with chief executives and directors across the organization to drive innovation and strategic brand direction within the CustomMade marketplace. 

We want passion. We care about the innovation you’ve driven and the products and experiences you’ve brought to market. We care about the teams you’ve led and the careers you’ve impacted.

Track record of having built and led successful marketing teams in consumer start-up environments, ideally transactional marketplaces.

Super organized with superior project management skills and incredible attention to detail. Capable of juggling multiple projects with many moving parts.

What you’ll get from us

We only hire great people, so that’s what you will find here. We love our product, we take hiring very seriously, and we love working together and we love to go home with the feeling that we accomplished something every day.

You will be able to make an impact, fast. The work you accomplish will directly correlate with the success of our company, and you will see the product of your time and energy live on the site and incorporated into our daily processes.  You will have the opportunity to immediately drive success and influence the direction of the CustomMade marketplace, and in the process will drive real value for thousands of small businesses across the United States and Canada.  

If you’re passionate about the custom revolution and think you have what it takes, please email sabrina@custommade.com. Bonus if your application comes with a portfolio or work samples.

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