Manager, Media Ops (LATAM)

Job Description

 

The Manager, Media Operations owns the execution and optimization of SharkNinja's Demand Acceleration Platform, ensuring paid media campaigns launch accurately, measure consistently, and operate within global standards.

This role is the operational owner for media, analytics, technology, and agency teams across campaign trafficking, naming conventions, data quality, tagging standards, reporting readiness, and workflow design. The ideal candidate is highly organized, detail-oriented, analytically minded, and brings a point of view on how world-class media operations enable faster decision-making and stronger business results.

This is a hands-on role accountable for the operational layer end to end — the standards themselves, not just adherence to them.

Responsibilities

Media Operations & Campaign Execution

• Own campaign setup, trafficking, QA, and launch processes across major media platforms.
• Define and enforce naming conventions, campaign taxonomies, tracking requirements, and media standards.
• Approve campaigns prior to launch and resolve issues before they impact performance.
• Direct agency and platform teams through launch, tracking, and reporting issues to resolution.
• Own documentation, templates, creative specifications, and operational resources.

Data Quality & Measurement

• Own implementation and maintenance of taxonomy standards across platforms.
• Manage campaign tracking, UTMs, tags, and pixels, holding the bar on data quality and consistency.
• Lead investigation of data discrepancies and drive resolution with analytics teams.
• Own accurate campaign metadata supporting reporting, attribution, and financial reconciliation.
• Ensure measurement readiness for dashboards, experiments, and reporting initiatives.

Process Management & Operational Excellence

• Own workflows from campaign intake through launch and reporting.
• Set and maintain SOPs, checklists, and process documentation.
• Define and manage operational service levels, holding the function to launch timelines.
• Drive efficiency gains through templates, automation, and streamlined processes.
• Lead continuous improvement initiatives and set operational best practices.

Brand Safety & Compliance

• Own implementation of brand safety and suitability controls across platforms.
• Manage verification tools and compliance requirements.
• Own documentation for tracking governance, privacy requirements, and platform updates.
• Assess and escalate risks with a recommended course of action.

Cross-Functional Collaboration

• Partner with media planning, investment, analytics, creative, finance, and regional media teams.
• Manage agency and vendor partners against operational requirements.
• Represent media operations in project forums on operational readiness, campaign launches, and process improvements.
• Serve as the accountable owner for day-to-day media operations.

What You'll Bring

Qualifications

• 5+ years of experience in media operations, ad operations, digital marketing, media activation, marketing analytics, or a related field.
• Deep working knowledge of digital advertising platforms such as Google Ads, Meta, Amazon, TikTok, DV360, CM360, or similar.
• Command of campaign trafficking, tracking parameters, pixels, tags, and measurement fundamentals.
• Strong organizational skills with exceptional attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Comfortable working with data and identifying inconsistencies or operational issues.
• Strong communication and collaboration skills, including the ability to influence without authority.
• Fluent in German and English, French is a plus.

Preferred Qualifications

• Experience owning paid media operations in an agency, retailer, brand, or technology environment.
• Familiarity with Google Analytics, GA4, Looker Studio, Tableau, Power BI, or similar reporting tools.
• Experience with tag management solutions such as GTM or Tealium.
• Track record of workflow automation, AI-enabled processes, or operational improvement.
• Platform certifications in Google, Meta, Amazon, TikTok, or related technologies.

Success Metrics (First 12 Months)

• Campaign Execution: 95%+ launch and QA adherence across the portfolio; on-time activation sustained as a managed standard.
• Data Quality: Taxonomy compliance above 95%; discrepancy resolution within owned SLAs.
• Operational Excellence: SOPs adopted across the operating group with measurable workflow efficiency gains.
• Cross-Functional Partnership: Recognized as the accountable operations partner across media, analytics, and finance.
• Continuous Improvement: 3–5 workflow enhancements or automations delivered.