Formlabs wants to bring ground-breaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.
Brian Nies, Head of Sales – Americas, shares everything you need to know about working on the Formlabs Sales team!
What are the key details of the Sales team at Formlabs?
The Formlabs Sales team is a group of highly motivated, hands-on professionals who help customers leverage additive manufacturing solutions. The team represents the entire Formlabs 3D printing ecosystem, which includes hardware, software, and proprietary materials. Inside Sales reps work directly with a diverse range of technical stakeholders—such as engineers, designers, researchers, and manufacturers—to understand their prototyping or production needs and pair them with the appropriate technology.
What are the primary sales motions for Formlabs technical sales?
The sales function at Formlabs operates through two core motions:
Inbound Lead Management: Reps engage with inbound prospects who reach out for guidance, helping them determine which hardware, software, or materials will solve their technical challenges.
Existing Account Expansion: Reps work with a global install base of over one hundred thousand active printers. They partner with existing users to demonstrate the value already achieved, helping them build internal business cases to expand adoption across other departments of their organization.
What is the interview process for sales roles at Formlabs?
The recruitment process at Formlabs consists of multiple concise sessions designed to evaluate mutual alignment. The process is structured to assess culture fit, technical curiosity, passion, and communication style. Candidates participate in traditional interviews as well as interactive role-plays where they get hands-on with the technology and explain it. Throughout the loop, candidates meet various team members across both virtual and in-person formats to gain a complete perspective on the company culture.
What is the compensation and salary structure for Formlabs sales positions?
Formlabs offers competitive financial upside with a clear career progression path. Following recent compensation increases and rapid growth from the launch of the Form 4 and Form 4L printers, the compensation structures are defined as:
Technical Sales Representative: Positions start with ninety thousand dollars in on-target earnings.
Account Manager: Positions for candidates with a couple of years of experience start with one hundred and ten thousand dollars in on-target earnings.
Both tracks feature a structured base salary combined with performance-based bonuses and incentive pay.
Who is the ideal candidate for a Formlabs technical sales role?
The team actively looks for smart, curious individuals who love physical technology, enjoy hands-on problem-solving, and have strong interpersonal skills. This environment is highly suited for technical or engineering graduates in the Boston area who want to apply their domain knowledge to a high-impact business development career, as well as experienced sales professionals looking to represent a market-leading hardware and software ecosystem.