AutoOps, a leading provider of intelligent scheduling software for auto repair shops. They recently merged with Steer, the industry-leading CRM solution for automotive shops.
Thomas Cheatham, Senior VP of Sales, shares everything you need to know about working on the AutoOps Sales team!
Overview of AutoOps and the Sales Function
AutoOps is an intelligent scheduling software provider for auto repair shops, helping shop owners streamline their processes, reduce stress, and achieve more predictable scheduling. Rather than just selling features, the AutoOps Sales team focuses on delivering a customized customer experience that increases conversion rates from Google and shop websites. The team recently merged with Steer, the industry-leading CRM solution for automotive shops, creating a powerful joint offering.
How the AutoOps Sales Team is Structured
The AutoOps Sales team is divided into two primary groups:
- Traditional Sales Team: Composed of approximately twenty representatives, this group focuses on mom-and-pop shops, which make up about eighty-five percent of the automotive repair market.
- Enterprise Sales Team: This segment focuses on larger franchises and multi-location automotive service operations.
Sales Methodology and Challenges at AutoOps
AutoOps utilizes the Challenger Sales methodology. The primary sales challenge and objection is the status quo. Because shop owners are highly skilled and proud of their existing businesses, representatives must provide key insights and success stories to demonstrate how AutoOps can safely and effectively streamline their operations.
What to Expect in the AutoOps Sales Interview Process
The AutoOps interview process is designed to be transparent and collaborative, focusing on mutual fit. It generally covers three main areas:
- Candidate Discovery: Candidates can ask direct questions about the day-to-day role, company trajectory, and typical challenges.
- Background and KPIs: A deep dive into the candidate’s previous sales pitches, team structures, and performance metrics to align them with AutoOps processes.
- Core Attributes: Evaluation of core sales traits using standardized Greenhouse questions, along with a walkthrough of the actual AutoOps pitch.
Why Boston Tech Job Seekers Should Join AutoOps
AutoOps offers a compelling opportunity for sales professionals in the Boston tech scene:
- Strong Product-Market Fit: High industry ratings, respect from marketing partners, and an engineering-first culture that builds highly stable products.
- Rapid Growth: High momentum with record-breaking weekly sales performance as the team scales its traditional sales segment.
- Professional Development: Comprehensive coaching, peer reviews via HubSpot call recordings, and hands-on training to ensure rapid ramp-up times.
