Sales and Marketing Series - Class 4: The Secret Sauce for Selling to Schools

Thursday, May 17, 2018 - 18:00

Edtech entrepreneurs are always searching for the secret sauce for selling to schools. No matter whether you are working in K-12 or higher ed there are proven strategies for selling to educational institutions. This session will address enterprise selling, the importance of references and building champions, and the timing of selling, evaluation, and purchase cycles.

Presenters: Ken Brooks, President, Treadwell Media Group, and Kirby Salerno, Venture Partner, LearnLaunch

Participants will examine:

Sales and Marketing Series - Class 2: Content Marketing for the Savvy Edtech Entrepreneur

Thursday, April 26, 2018 - 18:00

In the highly competitive edtech market, how can you best engage with potential customers? Content marketing is a proven approach to improve your visibility and connect with potential customers. This session will focus on how entrepreneurs can leverage this strategy. When people remember about 10% of the information they hear within three days, it becomes very important to make sure that the content you create is retained by your customers and brings them back.

Presenter: Josh Walovitch, CEO and Founder, Ideomentry

Participants will evaluate:

Sales and Marketing Series - Class 1: Establishing Successful Partnerships in the Edtech Ecosystem

Thursday, April 12, 2018 - 18:00

Go-to-market partnerships can have a significant impact in the edtech space. The smart entrepreneur explores why distribution partnerships with a large player are successful, why some fail and what can be learned from them.

Presenters: Bill Triant, VP of Strategic Partnerships, Pearson Education & Diane Sadowski, VP of Partnerships and Program Management, McGraw Hill

Participants will dissect:

  • What it takes to meet the needs of potential go-to-market partners

  • Strategies for outreach to potential partners

Emerging Roles in High-Impact Edtech Marketing Teams

Wednesday, April 4, 2018 - 18:00

As the edtech market continues to grow, and innovation and competition intensify, Marketing is playing a more prominent role in driving company growth. Specialization and sophistication within edtech marketing organizations provide new ways to drive company success and present exciting new career opportunities for marketers.

Event attendees will:

  • Explore how growing edtech companies are structuring their marketing programs

  • Discover the range of opportunities that exist for marketers to build their careers in edtech

React 5-Day Bootcamp

Monday, April 23, 2018 - 09:00

About This Workshop Series

React has quickly become the most popular front-end library in the world of web development, and a very marketable skill for any modern front-end or full-stack web developer. This course is designed for people who have some background in web development. Either they have completed General Assembly's Web Development Immersive or have at least 1 year of web development experience coding with javascript.

Customer Journey Mapping

Monday, April 23, 2018 - 18:30

About This Class

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.