Steer

Steer is everything shop owners need to grow & build lasting relationships—a best-in-class scheduler and CRM—all in one platform.

About Steer

Steer offers a full suite of CRM tools for independent and multi-location repair shops. With features like text and email reminders, an easy-to-use online appointment scheduler, and reputation management tools, auto shops have everything they need to grow their business and build strong customer relationships.

Elevate Your Shop’s Communications with Steer’s:

  • Automated text and email reminders for appointments, deferred services, and routine maintenance tasks
  • Email builder with Steer AI technology to send customized campaigns
  • Real-time online scheduler for customers to book appointments directly from your website or through Reserve with Google
  • Reputation management tools that help gather more 5-star reviews for your shop
  • Robust campaign reporting that tracks key performance metrics for your campaigns


Steer's Culture

Our vision

Steer is an automated retention marketing and communications platform. We help repair shops acquire new customers and drives existing customers back to the shop to perform regular maintenance and services. Each tool is designed to build and improve relationships with your customers.

Our mission

Our mission is to improve the auto repair experience for shop owners and their customers.