Steer

Steer is everything shop owners need to grow & build lasting relationships—a best-in-class scheduler and CRM—all in one platform.

About Steer

Steer is a marketing and communications platform built to help auto repair shops grow. With automated reminders, tools to earn more 5-star reviews, promotional campaigns to stay in front of customers, and analytics to measure ROI, Steer simplifies how shops communicate with customers and build loyalty. With AutoOps now part of the product suite—the industry’s leading online scheduler—Steer offers a complete solution to help shops book more appointments, connect with customers, and deliver exceptional service.  

Steer's Culture

At Steer, we’re driven by a passion to build a better future for auto repair. Our team thrives on collaboration, creativity, and a shared commitment to helping shop owners deliver a better customer experience. With over 100 team members across the globe and a headquarters in Boston, we believe in a culture that rewards excellence, kindness, and innovation. We support each other like a tight-knit shop crew—rolling up our sleeves, solving problems together, and never backing down from a challenge. Because at the end of the day, we’re here to drive the industry forward, and that starts with a strong team that’s built to last.