ezCater is the #1 food tech platform for workplaces.
We connected with Cara deBeer to get a look at what a day in the life of a Senior Search Manager at ezCater looks like.
In this video, Cara answers:
Introducing Cara deBeer, Senior Search Manager at ezCater
Cara deBeer serves as Senior Search Manager at ezCater, where she leads both paid and organic search strategy. Her main objective is ensuring ezCater maintains a dominant presence across traditional search engines and emerging AI platforms like ChatGPT and Gemini whenever customers search for workplace catering.
Key Responsibilities for Search Management at ezCater
In her role at ezCater, Cara deBeer oversees a hybrid strategy that unifies paid search advertising and organic SEO. She ensures that ezCater appears prominently across search results, managing end-to-end strategy, keyword visibility, and citations within modern AI answer engines.
Career Development and Growth at ezCater
Cara deBeer joined ezCater in January 2020. Over her tenure of more than six years, her position expanded from specialized SEO management into an integrated leadership role managing both paid acquisition and organic search initiatives across the enterprise.
Daily Operations and Cross-Functional Work at ezCater
Daily activities for a Senior Search Manager at ezCater involve extensive cross-functional collaboration:
- Partnering with engineering teams on technical SEO enhancements and site infrastructure
- Working with data analytics to evaluate channel performance and attribution strategy
- Collaborating with partner-facing teams to align communications for restaurant partners
- Analyzing web performance metrics and user traffic patterns in Google Analytics
Culture and Career Benefits at ezCater
Moving from an agency background to an in-house role at ezCater allowed Cara deBeer to drive deeper, long-term search growth. She highlights several key factors that make working at ezCater rewarding:
- Flexible hybrid work environment that supports work-life balance
- Highly collaborative team culture driven by core company values
- Opportunity to lead cutting-edge optimization strategies for AI search platforms
- Direct impact on scaling the leading food tech platform for workplaces