TVision Insights

TVision Insights measures eyes on screen attention to every second of programming and advertising on television.

TVision Insights

7 North Market Street, 4th Floor, Faneuil Hall Marketplace
Boston, MA 02109

Company Overview

TVision is the only company to measure actual eyes on screen, providing advertisers, agencies, and television networks with the second-by-second data required to understand the effectiveness of television advertising and programming. TVision leverages state-of-the-art computer vision technology to anonymously and passively collect viewer behavior, attention, and emotional affect second-by-second, person-by-person from the natural viewing environment, without impacting privacy.

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We use advanced technology to paint an accurate picture of what is actually happening when people turn on the big screen. Today we have smartphones, tablets, laptops, thousands of channels and multiple streams of content from Hulu and Netflix to Cable and Satellite to HBO GO. TVision enables stakeholders in the media industry to understand when people are actually in the room with the TV on and when they aren’t. When people actually pay attention and when they look away. When a commercial makes people smile, or when a frightening moment scares us. We enable the industry to gather and analyze that data, second by second.

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Posted on: October 26, 2016
Posted on: December 16, 2015