Teikametrics Company Overview

As the Founder and CEO, Alasdair is responsible for Teikametrics’ business strategy and technology platform.

In 2001, Alasdair founded an e-commerce company in his dorm-room which grew into a multi-million dollar company selling high-end sporting goods. The company became one of Amazon's first Third-Party Retailers in the sporting goods category in 2003.

He also founded the weight loss and fitness company Traineo and has built and provided e-commerce solutions to large organizations including Newscorp, The Times of London, L’Oreal, and The New York Marathon.

Alasdair earned a Bachelor of Arts in Economics at Harvard University where he was captain of the Track and Field Team and a member of the Great Britain and England national track teams.

As Chief Technology Officer, Aatish is responsible for the Teikametrics’ technology platform and development.

Aatish joined Teikametrics after 3 years as V.P. of Engineering for Nanigans, a leading advertising automation platform. Prior to Nanigans, Aatish was co-founder of LoopIt, a venture backed startup that was acquired by Nanigans. Aatish has had over 15 years of experience as an entrepreneur. He has been a technology leader at companies using data to power automation in a wide variety of industries including gaming, automotive sales, travel search, retail search and online advertising.

As Director of Product Design, Will is responsible for
 leading overall user experience and branding.

Will joined Teikametrics after 4 years at IBM working for the Watson group and for clients including Google, American Express, Tiffany’s, and Unum. Will designed one of the first ever B-to-C implementations of Watson technology for GEICO in 2015.

Professor Jerry Hausman is the MacDonald Professor of Economics at Massachusetts Institute of Technology (MIT).

Professor Hausman received a D.Phil. (Ph.D.) degree from Oxford University where he was a Marshall Scholar. He has been a faculty member at MIT for 43 years. Professor Hausman received the John Bates Clark Award from the American Economics Association in 1985 for the most outstanding contributions to economics by an economist under 40 years of age. Professor Hausman has consulted for the world’s leading retail brands and retailers including Starbucks, Kellogg’s, Anheuser Busch, Tesco’s, and Home Depot.