At Topline Pro, we help home service pros—roofers, landscapers, painters, and more—grow their businesses without needing to learn new tools or hire office staff.
Shannon Kay, Co-Founder & COO, shares details on Topline Pro and what it’s like to work there.
In This Video
We discuss:
- Details on the Platform
- The team and growth plans
- The culture at Topline Pro
Video Transcript
Early on, we really took this approach of building a lot pretty quickly. So we asked ourselves, if you were to hire a marketer to your team, if we were trying to market a landscaping business, what are the key activities that we would want to do? The first one is to have a website. So okay, let’s build out and automate that process. Next up is social media, having a strong online presence on other platforms. We used AI to write social media posts. Now that’s evolved into other mediums, graphics, and even videos. Reputation management is a big one too. How do you collect and show off five-star reviews, and build trust with clients that are looking at your business? I think that was true in 2021 and 2022 when we were building this, and it is even more true today: how quickly you’re able to build new features and new offerings, use that to learn, and then double down on what’s working to deepen those offerings over time.
We’re about 30 people here in Boston, about 70 based in New York, and growing. We’ve certainly invested from early on in an in-person culture. We’re in person the majority of the week in both offices and have found, even from the very early days, just the fun and energy that creates. There is a fast-paced problem solving of turning around in your chair, being able to ask a question, and getting right into whatever that problem is. So we’re split between Boston and New York, and definitely growing in both offices across pretty much all functions right now as well.
We like to describe our culture in our core values. A couple to highlight here. One, no BS. We talked about some of the information asymmetry early on. That’s very core to us, that we’re building a product and a company of real value that is changing the lives of home service professionals. We’re doing that in a way with strong unit economics, so that we’re going to be able to have the maximum impact that we possibly can. And so no BS is very core to what we’re building.
Another one I’ll highlight is one team, one dream. We have a very collaborative culture at Topline Pro, being laser-focused on the goal that we’re working towards, which is empowering home service entrepreneurs to get more done.
And then the last one I’ll highlight is boom. We celebrate wins big and small for us and for our customers, professionally and personally. We have a channel in Slack called the Boom channel. When we onboard a new customer, we’ll celebrate adding someone to the Topline Pro team. But also personal wins for our customers, if they book a large job or they’re adding a new crew team, and personal wins with our team as well. We’ve had a couple of team members get engaged this summer and being able to celebrate those. With entrepreneurship and building a company being a journey, we want to make sure we’re celebrating all the successes, big and small, along the way.
