Imprivata: Sr. Product Marketing Manager
10 Maguire Road
Lexington, MA 02421


Employee Testimonials

Come join a winning team!

Take a walk around our offices and youll see a dedicated group of professionals who care about improving health care. Our team thrives on collaboration and sharing ideas, whether in a cross-functional meeting or at one of our office events.

While we're diverse in our backgrounds and skills, we have much in common. A passion for our mission. A strong sense of integrity. A belief that we're making a positive impact and a commitment to having fun.

We are seeking a Sr. Product Marketing Manager for our Lexington, MA office.

The Sr. Product Marketing Manager provides leadership for the product marketing of Imprivatas leading healthcare identity and access management solutions, with particular focus on multifactor authentication. This role is an integral part of the Imprivata team charged with defining the product marketing vision and strategy, developing compelling messaging and content, and executing on innovative marketing programs and sales support to effectively market, grow, and increase Imprivatas leading market share in the healthcare vertical.

Duties and Responsibilities

  • Be the subject matter expert on Multifactor Authentication (MFA) solutions while tracking ongoing market trends and requirements to inform the Imprivata long-term vision and strategy
    • Be the spokesperson and evangelist for our MFA solutions; enable sales to effectively communicate value to prospects; be a visionary/thought leader in the marketplace by evangelizing to market influencers and buyers
  • Drive business strategy
    • Work closely with the management team to create and execute the go to market strategy and plans for new and existing products and services globally, including positioning, packaging, pricing, licensing, promotion and sales enablement
    • Provide data-driven insights to shape the business, assessing market needs and opportunities for solutions through primary and secondary research
  • Know the buyers
    • Be the expert on your buyers, how they buy and their buying criteria and how to effectively position in the market to ensure we always win
  • Enable sales
    • Primary point of contact for Sales, responsible for facilitating the flow of information between the field (Sales, Customer, Competition) and product development
    • Lead for developing and maintaining sales training content, working with corporate sales training, and delivering field-based training when necessary
  • Develop content
    • Develop messaging and positioning and enforce it through creative avenues and materials
    • Provides content expertise and leadership enabling corporate marketing to create effective lead generation programs and to produce the necessary collateral, sales tools, presentations, evaluation materials, white papers, ROI, success stories, qualifications documents, etc.
  • Drive the business forward through relentless execution
    • Plan and drive the launch of new products and releases and manage the cross-functional implementation of the plan
    • Assess program effectiveness to inform needed changes in approach


  • Bachelors degree in marketing, business, information technology, and/or computer science required
  • 7+ years minimum experience in product marketing or related function for technology driven solutions. Ideal candidate will have 7+ years of experience in IT security technology, marketing experience with multifactor authentication or similar security solutions
  • Experience with multifactor authentication solutions, particularly cloud- and mobile-based technology, is highly desired
  • Specific healthcare market and/or related IT product experience is desired
  • Experience with international markets is desired
  • Strong team player possessing excellent communication and presentation skills
  • Ability to manage numerous simultaneous projects in a dynamic and fast-paced environment
  • Consistently meet high performance standards including timely completion of tasks, project management, field sales support, and customer interaction
  • Must possess proven matrixed team leadership skills and time management skills
  • Approximately 20-25% travel required
  • Ability to define problems, collect data, establish facts and draw valid conclusions from verbal and written information
  • Ability to work with mathematical concepts such as metrics; the financial performance of the product; and the modeling of profitability for systems

At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!

Imprivata provides equal employment opportunities to minorities, females, veterans, and disabled individuals, as well as other protected groups.


Employee Testimonials

Courtney Hoelen
HR Coordinator, Employee Experience

“"It just feels like a big community and everyone is there with the same goal in mind supporting each other regardless of what your position is you are important, and you have something to say.””

Rachel Silk
Account Based Marketing Specialist

“"Everyone’s attitude is always so positive, and people are always willing to help out and stop what they are doing to help you if you have any questions"”