10Beauty is building intelligent robotic systems that make self-care effortless, empowering, and seamlessly integrated into everyday life.
Alexander Shashou, Co-CEO shares the details on 10Beauty and what it’s like to work there.
In this Video
Who is 10Beauty?
10Beauty is a Boston-based robotics company developing intelligent, autonomous consumer robotic systems. Founded by co-founders Alexander Shashou and Justin, the company is reinventing the self-care experience by creating the world’s first fully automated, full-service robotic manicure machine.
Using advanced computer vision, cameras, and artificial intelligence, the machine performs every step of a traditional manicure—including polish removal, filing, cuticle buffing, painting, applying top coats, and drying—with zero manual intervention required.
What stage of growth is 10Beauty currently in?
10Beauty is transitioning from R&D into active commercial deployment and market expansion:
- The company has raised approximately $70 million in total funding, including a recent $23.5 million funding round led by Story Ventures and Third Prime.
- The team has expanded to around 72 employees, with 60 of those team members based in the Boston engineering center.
- The machine has moved beyond the lab environment and is deployed live across commercial locations in major markets like Boston, Chicago, and New York.
- Over 850 retail and salon locations have been signed for future machine rollouts.
What product is 10Beauty building?
10Beauty is building a consumer-facing robotic hardware and software ecosystem:
- Autonomous Hardware Unit: A compact, salon-grade machine designed for placement in retail stores, hotels, and traditional beauty salons.
- All-in-One Manicure Pod: A single-use, hygienic cartridge system containing the polish, top coat, sponges, cuticle softener, and single-use brushes. The robot retrieves tools directly from the pod to complete the service.
- Computer Vision and AI Suite: Embedded sensors and camera systems that dynamically map diverse hand shapes and fingernail structures in real time.
Who are 10Beauty’s main customers and enterprise partners?
10Beauty operates on a B2B2C model, partnering directly with major corporate retailers, hospitality brands, and beauty providers:
- Ulta Beauty: Deployed in select retail salon settings, expanding automated nail care to existing customer touchpoints.
- Nordstrom: Deployed in flagship department store locations like the Natick Mall.
- Regional Salons: Active in professional nail salons across markets like Chicago and Yonkers, NY.
- Upcoming Enterprise Expansion: Expanding into major hotel and hospitality chains to offer automated self-care on-site.
Why should tech professionals join 10Beauty?
For engineering and technology talent in the Boston area, 10Beauty offers unique career opportunities:
- Production-Level Consumer Robotics: Engineers work on real-world deployments directly serving thousands of end users, moving past theoretical R&D.
- Cross-Disciplinary Technical Challenges: Roles span hardware engineering, computer vision, AI model training, robotics control systems, and complex supply chain logistics.
- Category Definition: Employees participate in pioneering an entirely new category of physical consumer robotics.
- Strong Backing and Leadership: Led by repeat founders with past exit experience, backed by top-tier hardware and tech venture funds.
