Senior Social Media Manager

Job Description

ZoomInfo is in the middle of a bold transformation. We’re shifting from a legacy data provider to the category-defining GTM Intelligence Platform, and we’re doing it with speed, creativity, and a serious bias for action. From launching GTM Studio to embedding AI across every motion, we’re building a modern B2B brand rooted in trusted voices, strategic storytelling, and high-impact moments. Social media is one of our most powerful channels, where our brand comes to life in real time, powered by sharp content, bold voices, and AI-driven execution

About the Role

ZoomInfo is in the middle of a brand transformation, and social media is one of our most important front lines. We’re looking for a sharp, fast-moving Senior Social Media Manager to help us lead the conversation around GTM Intelligence. This role will oversee core channels – especially LinkedIn, Reddit, and YouTube – and play a critical part in activating the voices that matter most: our subject matter experts, executives, influencers, employees, and customers.

You’ll own the daily rhythm of publishing and performance, lead social listening and rapid response, and collaborate closely with our demand and influencer teams to scale impact across both organic and paid. You’ll bring an AI-first mindset to everything you do, constantly looking for ways to work smarter, move faster, and scale impact through automation, experimentation, and creative AI tools.

If you’ve got a pulse on modern social, a knack for narrative, and the instincts to spot what’s breaking through, we want to talk.

What You’ll Do:

• Run point on ZoomInfo’s social presence across LinkedIn, Reddit, and YouTube, including planning, writing, publishing, and optimizing content
• Amplify the voices of our internal experts, execs, and external influencers, helping build credibility and reach through creative content, reposts, and collabs
• Partner with the demand team on paid social strategy and execution, ensuring alignment across targeting, creative, and messaging
• Lead social listening and monitoring in a shared support model, providing near-round-the-clock coverage with internal and external partners
• Flag and manage potential crisis or rogue moments quickly, working with brand and comms to respond with speed and clarity
• Stay tapped into platform trends, creator culture, and competitive moves, bringing fresh ideas to the table weekly
• Track performance and extract insights across channels, audiences, and content types; build reporting that drives better decisions
• Contribute to broader brand and campaign strategy with a social-first lens
• Approach every part of the role – content creation, trend monitoring, performance analysis, and workflow – with an AI-first mindset, experimenting with new tools to improve speed, quality, and scale

What You Bring:

• 5–7 years of experience in social media, ideally in a high-growth B2B environment
• Strong instincts for what works on LinkedIn, Reddit, and YouTube, you don’t just schedule posts, you shape conversations
• Experience managing both organic and paid social campaigns, with clear performance goals and tight feedback loops
• A deep understanding of creator culture and the mechanics of influence, knowing how to boost the right voices at the right time
• Excellent writing skills and brand judgment; you know how to be sharp, human, and on-message
• Experience with social monitoring and escalation processes, including community management and crisis response
• Comfort working cross-functionally in a fast-moving, feedback-heavy environment

An AI-native mindset: You’re constantly asking,“How could I use AI to do this better?” – whether it’s drafting copy, analyzing results, or spotting what’s working faster than the competition

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