Principal Business Intelligence Analyst

Job Description

ZoomInfo is seeking a Principal Product Analyst to lead the development and execution of advanced analytics strategies that drive product success and fuel the firm’s continued growth. This role is pivotal in shaping our product analytics function, delivering high-impact solutions to complex business challenges, and enabling data-driven decision-making at scale.

In this role, you’ll act as a strategic thought partner to stakeholders across Product Management, Engineering, Sales, Customer Success, Product Marketing, Ad Operations, and Marketing Operations, driving deep analysis and hypothesis testing to uncover actionable insights. Rather than solely defining KPIs, you will conduct in-depth investigations into customer behavior and dive deep into multiple dimensions of a customer's success, aligning with the broader analytics strategy to uncover drivers of product performance and optimization opportunities.

If you’re ready to elevate our analytics efforts to new heights and make a significant impact, we want to hear from you!

What You’ll Do:

• Lead deep-dive analyses into customer behavior and retention to uncover key drivers of product adoption, usage growth, and customer behaviors. Apply strong technical skills to deliver impactful insights independently.

• Develop and scale insights that drive product strategy, ensuring alignment with business objectives and empowering stakeholders with actionable recommendations. Setting the direction for reporting & insights that drive organizational outcomes within your product domain.

• Partner cross-functionally with Product Management, Engineering, Sales, Customer Success, Product Marketing, Ad Ops, and Marketing Ops teams to integrate diverse data sources and enhance analytical capabilities.

• Own end-to-end analytical projects, from data extraction and transformation to analysis, visualization, and strategic recommendations.

• Influence senior leadership by translating complex analyses into compelling narratives that drive product and business decisions.

• Design and lead the execution of experiments, A/B tests, and hypothesis testing frameworks, scaling these processes across the Product organization to support robust, data-driven decision-making.

• Advance self-service analytics capabilities, enabling stakeholders to independently explore data while providing expert guidance on deeper, more complex analyses.

• Upskill junior analysts, on their technical craft and translating insights into a compelling data story, fostering a culture of continuous learning and technical skill development with analytical tools, and driving initiatives to advance data proficiency.

What You’ll Bring:

• Bachelor’s or Master’s Degree in Analytics, Statistics, Computer Science, Economics, or a related field.

• 8+ years of professional experience, with 6+ years focused on business intelligence/analytics in a product-driven environment.

• Advanced proficiency in SQL for data extraction, transformation, and analysis.

• Strong statistical analysis and data modeling skills using Python, R, or similar programming languages.

• Experience conducting deep-dive analyses into product performance, user behavior, and experimentation results.

• Deep knowledge of marketing and advertising, with an understanding of how data can be leveraged to drive decision-making in these domains.

• Ability to synthesize complex quantitative data into clear, actionable insights for both technical and non-technical stakeholders.

• Proven track record of working cross-functionally with teams such as Product management, Engineering, Sales, Customer Success and Ad Operations to integrate and analyze data.

• Proficiency in data visualization tools such as Tableau, Looker, or Sisense to communicate findings effectively.

• Strong project management skills to lead multiple initiatives in a fast-paced, data-driven environment.

• Experience working with Google Analytics and Amplitude (preferred).

About Us:

For over a decade, ZoomInfo has helped companies achieve their most important objective: profitable growth. Backed by the world's most comprehensive B2B database, our platform puts sales and marketing professionals in a position to identify, connect, and engage with qualified prospects.

Our mission is to provide every company with a 360-degree view of their ideal customer, empowering each phase of their go-to-market strategy and driving their ability to hit their number.

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