Director, Account-based Marketing

Job Description

We’re building something new—and we’re looking for a builder. As the Director of ABM, you won’t just be inheriting an existing playbook; you’ll be writing it. This role will lead the creation of our Account-Based Marketing (ABM) Center of Excellence and develop cross-functional programs that deeply engage our highest-value accounts across the buyer journey.

You’ll drive strategy and execution for personalized, multi-threaded ABM programs across channels, partnering closely with Field Marketing, SDRs, Sales, Product Marketing, and RevOps. From digital air cover to 1:1 experiences, you’ll launch and scale programs that blend creativity, operational rigor, and measurable impact.

If you’re a strategic thinker who thrives in ambiguity, has a bias for action, and can translate complex ideas into compelling campaigns—this is your moment.

What You’ll Do:

Build & Lead the ABM Function

• Define the strategy, goals, and roadmap for a new ABM Center of Excellence.
• Establish scalable frameworks for 1:1, 1:few, and 1:many programs in partnership with sales and field marketing.

Evangelize the role of ABM internally and serve as a strategic partner to Sales, Field Marketing and GTM leadership.

Campaign Strategy, Creativity & Execution

• Concept and launch creative ABM campaign ideas that stand out, drive engagement, and convert high-value accounts.
• Act as a hands-on ABM campaign lead—craft and refine high-impact copy across paid media, personalized account pages and outbound prospecting campaigns.
• Serve as a strong final approver and content coach, ensuring ABM assets are on-brand, on-message, and optimized to perform.
• Partner with SDRs to orchestrate outbound plays that align with marketing signals and account intelligence.
• Own key programs that span regions (US & EMEA), segments, and product lines.

Media & Content Innovation

• Work across digital and paid media platforms (LinkedIn, display, retargeting, etc.) to ensure the right content reaches the right stakeholders at the right time.
• Develop compelling content and experiences that resonate with senior-level decision-makers—think personalized account landing pages, high-impact ads, direct mail, and custom sequences.

Technology & Process Ownership

• Own the ABM tech stack (e.g., PathFactory, Marketo Measure, LinkedIn Ads, Meta, OOH,  ZoomInfo, etc), driving adoption and innovation across campaigns.
• Partner with Marketing Ops to ensure data integrity, campaign orchestration, and accurate reporting across Salesforce and related platforms.

Evaluate and onboard new technologies and tools that enhance targeting, personalization, and measurement.

Cross-Functional Collaboration

• Serve as the connective tissue between Sales, SDRs, Product Marketing, Field Marketing, and Marketing Ops.
• Align on account prioritization and campaign planning with key stakeholders.
• Share insights and performance data to drive alignment and continuous improvement.

Measurement & ROI

• Define and track ABM success metrics across the funnel: engagement, coverage, pipeline contribution, velocity, and influenced revenue.
• Partner with analytics and operations teams to refine attribution models and prove the impact of ABM programs.

Translate data into a clear ROI narrative for GTM leadership—especially in areas that aren't traditionally lead-gen focused.

Team Leadership

• Hire, mentor, and grow a team of ABM strategists and program managers over time.

Foster a culture of experimentation, collaboration, and results.

What You Bring:

• 7–10 years of experience in B2B marketing with 3+ years owning or leading ABM programs. 3+ years of leadership and budget experience.
• Exceptional writing skills with creative intuition—you bring clarity, energy, and conversion-focused storytelling to every asset.
  You’ve launched creative, integrated campaigns that pushed boundaries and delivered results.
  
• Proven track record of designing and launching successful ABM campaigns that influence pipeline and revenue.
  Deep familiarity with both organic and paid channels, particularly non-event digital and ABM programs
  Comfortable operating across strategic and tactical levels—you can pitch a bold idea to Sales leadership in the morning and QA an account microsite and landing page copy in the afternoon.
  
• Strong understanding of modern marketing and sales tech stacks (Salesforce, LinkedIn Ads, PathFactory, ZoomInfo, etc.).
  Passion for metrics and storytelling—you don’t just report on performance, you tell the story of why it matters.

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