Product Marketing Specialist

Job Description

This role is located in Somerville, MA – We are a hybrid work environment and are in the office 3+ days/per week.

Tulip, the Frontline Operations Platform, is empowering the world’s leading manufacturers to improve the productivity of their teams, the quality of their output, and the efficiency of their operations. With Tulip’s frontline operations platform, companies can empower engineers closest to operations to digitally transform their facilities and gain real-time visibility into the people, machines and processes involved in production–all in a matter of days. 

Companies of all sizes and across industries, including complex manufacturing, pharmaceuticals, and medical devices, have implemented composable solutions with Tulip’s platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity with guided workflows, capturing and analyzing real-time data, and continuously improving operations.

A spinoff out of MIT, the company is headquartered in Somerville, MA, with offices in Germany, Hungary, and Singapore. Tulip has also been named one of Energage’s Top Workplaces USA and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work” for 2024. Learn more at tulip.co. 

About You:

You are a creative thinker with a passion for turning complex ideas into clear and engaging messaging. You enjoy storytelling and crafting positioning that speaks to customers while helping teams stay aligned around a shared vision.

Collaboration is key to how you work—you’re comfortable working with both technical and non-technical teams, ensuring clarity and alignment across different stakeholders. You’re eager to learn, take initiative, and contribute to projects that drive real business impact.

At Tulip, you’ll have the chance to develop your skills, experiment with new ideas, and make a meaningful impact in a fast-moving startup environment. If you’re excited about blending creativity with data to support go-to-market strategies, we’d love to hear from you!

What skills do I need? 

• 1-3+ years of experience in product marketing, marketing, or a related role, with an eagerness to learn and grow in a fast-paced environment.
• Strong project management skills, with the ability to collaborate across teams and contribute to product launches and marketing initiatives.
• Ability to leverage market research, customer insights, and competitive analysis to inform messaging and go-to-market strategies.
• Excellent verbal and written communication skills, with the ability to simplify complex ideas for different audiences.
• A general understanding of technical products or experience in manufacturing is a plus. A Bachelor's degree in business, marketing, STEM, or a related field is preferred.

Key Responsibilities:

• Support the development of product positioning and messaging that resonates with target audiences in the manufacturing and life sciences industries.
• Assist in planning and executing product launches in collaboration with product, sales, and marketing teams.
• Conduct market research on industry trends, competitors, and customer needs to inform go-to-market strategies.
• Help create and maintain sales enablement materials, including presentations, playbooks, and case studies, to support revenue growth.
• Contribute to the creation of content such as blogs, whitepapers, and customer stories that showcase our technology’s impact.
• Track key performance metrics and support campaign optimizations to drive product adoption and engagement.

Key Collaborators:

Product Management, Content Marketing, Demand Generation, Sales Engineering, Customer Success

Working At Tulip

We are building a strong, diverse team that values hard work, families, and personal well-being. 

Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer and building a diverse team is our top priority. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.