Senior Vice President of Marketing

Job Description

Tripleseat is the leading web-based event management and sales platform designed for restaurants, hotels, and unique venues. Our mission is to simplify and streamline the event planning process, allowing our clients to focus on delivering exceptional customer experiences. We pride ourselves on fostering a collaborative, innovative work environment that encourages growth and development.

We are seeking a Senior Vice President of Marketing to lead Tripleseat’s 15 person marketing organization and a $6M budget. Reporting directly to the Chief Growth Officer, this executive will be responsible for driving brand awareness, demand generation, product marketing, and customer marketing. The SVP will play a critical role in aligning marketing with Sales, Product, and Customer Success to fuel Tripleseat’s next stage of growth.

Location: Work in the Boston office Monday through Thursday, and work remotely on Fridays. Initial onboarding is conducted at the Concord, MA headquarters.

Travel Expectations: Minimal travel is required, with occasional trips for company events, trade shows, or training sessions.

Core Responsibilities:

Leadership & Strategy

• Build, scale, and mentor a world-class marketing organization across demand generation, product marketing, brand, and customer marketing.

• Serve as a key member of the growth leadership team, influencing company strategy and growth priorities.

• Foster strong alignment with Sales, Product, and Customer Success to ensure marketing directly impacts pipeline, bookings, and customer retention.

• Leverage emerging technologies, including AI-driven personalization, predictive analytics, and generative content, to create scalable, efficient, and differentiated marketing programs.

Demand Generation & Growth

• Develop and execute integrated demand generation programs across digital, events, ABM, and partnerships.

• Build a predictable pipeline model and optimize funnel performance

•  Own the Tripleseat brand strategy and storytelling to increase awareness, credibility, and emotional connection with customers and prospects.

• Marketing sourced pipeline to reach 50%+ of total pipeline 

Product Marketing

• Translate Tripleseat’s product innovations into compelling positioning, messaging, and go-to-market strategies.

• Build positioning, messaging, and competitive intelligence frameworks – and weave these tools throughout integrated demand gen campaigns.

• Partner with Product and Sales to drive adoption, differentiation, and enablement.

Customer Marketing & Lifecycle

• Design programs to expand customer lifetime value through advocacy, upsell, and cross-sell initiatives.

• Build community engagement, case studies, and events that showcase customer success.

Analytics & Reporting

• Define and track marketing KPIs, including pipeline contribution, campaign performance, and ROI.

• Develop attribution models and dashboards to measure effectiveness across channels.

• Deliver regular insights to the executive team and board, enabling data-driven decisions.

Systems, Tools & Marketing Operations

• Partner closely with the Head of Revenue Operations — who owns system administration and operations — to align on process, data integrity, and performance.

• Evaluate and advocate for the marketing technology stack (CRM, MAP, ABM, analytics) to ensure marketing’s needs are met. 

• “Lead the evaluation and deployment of emerging technologies — including AI-driven marketing platforms, predictive analytics, and automation — to scale marketing impact, enhance personalization, and deliver measurable ROI.”

• Ensure marketing has the tools and workflows required to execute campaigns effectively and measure impact.

• Drive adoption and best practices across the marketing organization.

Qualifications:

• 10+ years of progressive marketing leadership experience in B2B SaaS, ideally at $150M+ ARR scale.

• Proven track record of building and leading high-performing marketing organizations.

• Deep expertise in demand generation and marketing strategy.

• Strong analytical and strategic skills; data-driven with experience in marketing attribution and reporting.

• Demonstrated ability to influence cross-functionally and present at the executive and board level.

• Low ego, entrepreneurial mindset, and a passion for driving growth in fast-paced environments.

Tripleseat truly values its employees and places a high emphasis on their well-being and happiness. We understand that our people are the driving force behind our success and strive to create a positive and supportive work environment. We love what we do and who we get to do it with! Here are some of the awesome benefits that Tripleseat offers to its employees:

• Competitive Medical, Dental, and Vision Insurance: Tripleseat provides its employees with comprehensive medical, dental, and vision insurance coverage, ensuring that their health and well-being are taken care of.

• Company Paid Life Insurance, Short- and Long-Term Disability Plans: Tripleseat takes care of its employees by providing them with life insurance coverage, as well as short and long-term disability plans to protect them in case of unforeseen circumstances.

• 401(k) with Company Match: Tripleseat offers a 401(k) retirement plan to its employees, and also provides a company match, helping employees save for their future and plan for retirement.

• Parental Leave: Tripleseat understands the importance of work-life balance and offers parental leave to employees who become parents through birth, adoption, or foster care, allowing them to bond with their new family members without worrying about their job security.

• Flexible Paid Time Off: Tripleseat believes in the importance of work-life harmony and offers flexible paid time off to its employees, giving them the flexibility to take time off when needed and maintain a healthy work-life balance.

• Pet Insurance: Tripleseat recognizes the importance of pets in employees’ lives and offers pet insurance to help them take care of their furry friends and ensure their well-being.

At Tripleseat, we place a high value on our employees’ well-being and happiness, recognizing that they are the driving force behind our success. We are committed to fostering a positive and supportive work environment. We take pride in our work and the collaborative spirit of our team. We are proud to be an equal-opportunity employer, not discriminating based on race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information. We are dedicated to fostering a culture of inclusion, diversity, and equity. Tripleseat empowers all team members to realize their full potential. Everyone Valued – Everyone Included.