Email Marketing Manager

Job Description

Sincere is looking for an Email Marketing Manager to join our growing team. In this role, you will report to the CMO and will own the strategy, planning, and execution of all email and push communications across our family of brands — Punchbowl, Lovebird, Timehop, and Memento. 

You will be responsible for the development and execution of marketing initiatives that increase brand awareness, drive conversion and engagement metrics, and build deep connections with our target audience. You will also monitor the hygiene of the email database and manage list segmentation to ensure accurate and effective targeting.

We are looking for a smart, passionate individual with exceptional written and verbal communication skills. The ideal candidate comes from a digital marketing background, loves everything about celebrations, life milestones & memories, and is equally comfortable analyzing performance metrics as they are writing editorial and providing design feedback.

Requirements

In this role, you will:

• Lead our email marketing strategy & execution (create calendar, provide creative direction and feedback, determine audiences, etc.)
• Plan, write, and QA push notifications for our mobile apps
• Analyze email & push marketing data to provide actionable recommendations
• Evolve our triggered/automated emails & push to mid-funnel and existing customers
• Conceive and execute compelling seasonal marketing campaigns
• Plan & test new tactics to cross-pollinate customers between our brands

You have: 

• 2-3 years experience in email marketing and/or digital marketing 
• Ability to plan, write copy, and execute B2C email marketing campaigns
• Strong design aesthetic with ability to provide creative direction & feedback
• Familiarity with SendGrid or other similar email marketing systems 
• Experience analyzing marketing performance metrics
• Extreme attention to detail with excellent communication & organizational skills
• Enthusiasm and passion, with readiness to join a small, fast-paced company
• Less than a 45 minute commute to Framingham, MA and are excited to join us in the office 1 day per week

Benefits

Do you want to work at a growing company that invests in its team more than the average employer? Sincere is a family of brands with heart. The Company is home to Punchbowl®, Lovebird®, Timehop®, and Memento®, and builds technology that brings you closer and helps show you care to the people who matter the most. With Sincere Foundation, we support organizations that address basic needs, and envision a future where everyone has the opportunity to celebrate, recognize milestones, and honor memories. We provide a fun, casual, and innovative environment where hard work is recognized and rewarded.

What We Offer: 

• 100% Health, Dental & Vision coverage 
• 401K Plan with Profit Share 
• Annual bonus potential 
• Health & Wellness stipends 
• Paid time off plus 12 paid holidays & Summer Fridays 
• Paid parental leave 
• Childcare benefits (dependent care FSA)
• Flexible, hybrid work environment
• In-person, all-expenses-paid Team Summits (2X a year)