Vice President, Integrated Marketing

Job Description

Job Title: Vice President, Integrated Marketing

Location: Boston / Remote

Reports To: Chief Marketing Officer

Position Overview:

As the Vice President of Integrated Marketing and Communications, you will lead the strategy and execution behind content, creative, customer marketing, and events. This role connects the customer journey with a cohesive narrative and brand experience through multi-channel integrated marketing programs—driving demand, retention, and advocacy at scale.

You’ll lead a centralized service organization that supports and amplifies demand gen, digital, sales enablement, and GTM teams. From content strategy and brand consistency to customer programs and event experiences, you’ll ensure unified storytelling, cross-functional alignment, and measurable impact across the entire lifecycle.

Key Responsibilities:

Content & Integrated Marketing

• Own and evolve a hub-and-spoke content strategy that powers SEO, demand gen, lifecycle marketing, sales enablement, and communications.
• Align content with GTM strategy and campaign planning; maintain a steady flow of content across all stages of the funnel.
• Partner with internal teams to deliver assets that fuel campaigns, drive conversions, and enhance retention.
• Measure performance across channels and continuously optimize.

Design & Brand Experience

• Lead the design function, delivering a consistent visual identity across web, campaigns, product marketing, and events.
• Oversee brand execution and creative standards across all touchpoints.
• Manage brand systems, templates, and scalable processes to support cross-functional partners.

Customer Marketing & Advocacy

• Drive lifecycle marketing initiatives, partnering with Customer Success to improve onboarding, retention, and expansion.
• Build and scale customer advocacy programs including references, stories, and speakers.
• Deliver journey-based messaging that reinforces value and loyalty.
• Bring the customer voice into marketing through feedback loops and storytelling.

Events Strategy & Execution

• Own event strategy and execution, including the annual customer conference, trade shows, and vertical-focused field events.
• Oversee booth design, logistics, agendas, speaking opportunities, and pre/post-event engagement.
• Align events to GTM priorities, product launches, and demand goals.
• Measure success through pipeline impact, customer engagement, brand visibility, and lead conversion.

Leadership & Operations

• Serve on the Marketing Leadership Team and help drive strategic planning and execution.
• Lead and mentor a multidisciplinary team across content, design, customer marketing, and events.
• Manage team budget, operations, and vendor relationships.
• Build scalable processes to ensure efficiency, internal enablement, and creative excellence.
• Foster a service-first culture that prioritizes cross-functional success and innovation.

Qualifications:

• 10+ years of B2B marketing experience, with leadership across content, lifecycle marketing, creative, and events.
• Proven track record managing centralized teams that support demand gen, digital, and sales enablement.
• Deep experience in event strategy and execution for both customers and prospects.
• Strong creative sensibility with ability to maintain brand and content consistency.
• Experience with customer advocacy, retention programs, and lifecycle touchpoints.
• Strategic thinker with a bias toward action and scalable execution.
• Data-driven, with success metrics tied to pipeline, retention, and engagement.

Key Metrics:

• Content and design output supporting GTM and lifecycle programs
• Pipeline and retention impact from events and customer marketing
• Brand consistency across all marketing channels
• Internal satisfaction with creative, content, and events support
• Advocacy asset development and program participation

Why Quickbase?

At Quickbase, we believe in connected, customer-first experiences across every touchpoint. As VP of Integrated Marketing and Communications, you’ll lead a high-impact, cross-functional team that brings our story to life and strengthens customer relationships from first interaction to renewal. Join us to build a modern, scalable engine for growth and loyalty.