Point Wild
Product Marketing Manager – MSP Market
Job Description
Point Wild helps customers monitor, manage, and protect against the risks associated with their identities and personal information in a digital world. Backed by WndrCo, Warburg Pincus and General Catalyst, Point Wild is dedicated to creating the world’s most comprehensive portfolio of industry-leading cybersecurity solutions. Our vision is to become THE go-to resource for every cyber protection need individuals may face – today and in the future.
Join us for the ride!
Overview:
We are looking for a dynamic and strategic Product Marketing Manager to help support go-to-market efforts for our solutions in the Managed Service Provider (MSP) market. This role is critical in positioning our products effectively, driving demand generation, and enabling sales success. You will work closely with product management and sales to craft compelling messaging, develop content, and execute marketing strategies that resonate with MSPs.
Day to Day:
- Develop and execute go-to-market plans for new product launches, ensuring alignment with MSP-specific market needs and business objectives
- Create clear, differentiated messaging that highlights our value proposition for MSPs providing IT/Security services to the SMB market, addressing pain points and industry trends.
- Develop and deliver sales tools, presentations, battle cards, and competitive insights to empower the sales team.
- Produce high-impact marketing materials, including case studies, whitepapers, webinars, and blog posts tailored to MSP audiences.
- Manage marketing campaigns, including email marketing, social media, and webinars
- Work with MSP customers to capture success stories, testimonials, and insights to strengthen brand credibility and engagement.
- Partner with product management to influence product roadmap decisions based on MSP market insights.
What you bring to the table:
- 5+ years of experience in B2B product marketing
- Experience as a product marketer to MSPs providing IT/Security services OR experience as a product marketer within an MSP providing IT/Security services.
- Experience working with product and sales teams to position products by building out a product story along with exciting collateral and content.
It would be great if you also had:
- A Bachelor’s degree in marketing, communications, or a related field.
- Experience marketing/selling to the SMB market.
Point Wild is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more!
Pay range for this position is $105,000 – $150,000, but may vary depending on job-related knowledge, skills, experience and location.
As part of Point Wild, you will:
Solve real customer problems. Point Wild’s point solutions allow consumers to address their immediate cyber protection needs. Our mandate is to continuously anticipate our customers’ evolving digital security needs to create best-in-class solutions aimed at keeping them safe.
See your impact. We are a scrappy, nimble organization where individual contributions are needed and valued. You will see your impact every day.
Accelerate your career. As we expand, you will have the opportunity to learn new technologies, products, and markets in a fast-paced, growth-oriented environment.
Most importantly, you’ll get to work with other talented people at a company where people matter. If you want to put your fingerprint on an organization and leapfrog your growth, this is the place for you.
In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination or harassment based on “protected categories,” Point Wild is committed to being an inclusive community where all feel welcome. Whether blatant or hidden, barriers to success have no place at Point Wild.
Important privacy information for United States based job applicants can be found here.
