Digital Content Marketing Manager

Job Description

Job Description:  

PatientPoint® is looking to hire a strategic and creative Digital Content Marketing Manager to help lead the delivery of content at the right time and in the right way to key audiences within the life sciences industry. The Digital Content Marketing Manager will be responsible for creating engaging and relevant content across various channels to attract and retain our target audiences, drive brand awareness and support our marketing and business objectives. We are looking for someone with a strong background in building comprehensive content marketing plans and then executing on those plans to create influential thought leadership materials for all PatientPoint communication channels. You will be expected to quickly learn communication best practices of marketing to life sciences professionals.  

What You'll Do:

• Develop content marketing strategies for each of business segment within the Life Sciences vertical 
• Develop a content calendar of topics, tactics, and deadlines to execute from 
• Work closely with marketing leaders to execute content for marketing programs and campaigns 
• Concept, create and promote a variety of long and short form content pieces including digital ads, white papers, e-books, landing pages and case studies along with related amplification content 
• Proactively identify thought leadership opportunities and quickly respond with a well thought out plan  
• Monitor and assess content performance and turn insights into recommendations  
• Integrate the PatientPoint value proposition, positioning and messaging within your content plans  
• Collaborate with internal stakeholders, including creative, sales, product, research and insights teams to deliver high-quality, in-depth content  
• Conduct thorough research on industry trends, client insights and competitor analysis to inform content strategy and themes  
• Lead SEO content research and recommendations    
• Optimize digital assets to improve lead generation 

What We Need:

• Bachelor’s degree in Marketing, Communications or relevant field with 5-7 years of applicable experience  
• Agency experience or have been in a prior inbound content marketing role preferred 
• Deep experience with content marketing having created, planned, managed and executed complex content marketing programs and projects  
• Go-getter mentality, eager to be the master of their domain and take on new challenges.  
• In-depth understanding of traditional, digital and social marketing channels and ability to develop compelling content across all outlets  
• Proficiency with analytics and marketing ROI for creation and reporting of asset performance  
• Ability to develop project plans, make recommendations and consistently meet deadlines  
• Experience with and an understanding of marketing automation platforms and content management systems  
• Knowledge of SEO, web analytics  
• Experience with WordPress, Google Analytics