Klaviyo
Lead Marketing Analyst
Job Description
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
The Lead Marketing Analyst will be at the forefront of shaping and driving the success of our integrated marketing strategy. Working directly with segment leads, the Analyst will enhance lead generation performance and contribute to accelerated revenue growth through data-driven insights and optimization.
You will be the expert in transforming complex marketing data into clear, actionable insights, coordinating closely with our BI team on backend systems and performing ad-hoc analyses that directly influence key decisions. Your collaboration will extend beyond marketing, working closely with Sales and Go-To-Market teams to inform strategic planning, campaign measurement, and target setting.
From developing detailed campaign measurement plans to conducting deep-dive analyses and performance reporting, you’ll have a significant role in shaping our strategy every step of the way. This is an exciting opportunity to make an impact at the intersection of data, marketing, and business strategy.
How You'll Make a Difference:
- Keeps the team informed on a consistent basis of progress towards larger organizational goals, via clear and concise dashboards and slide deck updates
- Keeps a pulse on metrics, flagging potential performance improvements to the team early and often
- Streamlines Klaviyo’s data reporting to reduce inconsistencies and increase accelerate speed to insight
- Puts systems in place to alert the team of significant drops or inconsistencies in performance
- Answers team questions and assists in ad-hoc data pulls for specific campaigns and programs
- Collaborates cross-functionally with integrated marketing, revenue operations and sales to optimize the lead to conversion funnel
- Produces detailed reporting dashboards that will be used to track our performance and impact on overall goals
- Tableau power-user, responsible for building dashboards, and analyzes daily, monthly, weekly, quarterly and annual metrics.
- They will identify trends and statistically significant patterns in the data, and pinpoint where, when and through what channels these trends occur. With the help of relevant stakeholders, they will be able to develop a clear story on why something happened, and predict future trends.
Who You Are:
- Must be able to read and write SQL queries, and tie data across multiple data sources to analyze performance
- A data storyteller who can connect the dots across various channels to create a holistic picture of the marketing funnel
- Must have experience with Salesforce (or an equivalent system), sales metrics and campaign reporting in a B2B SAAS environment.
- Additional knowledge of Heap (product analytics) and Google Analytics is preferred
- Analytical with a desire to understand the ‘why’, and not just the ‘how’
- Ability to manage multiple projects
- Someone who thrives in fast-paced environments
- Strong cross-functional communication, analytical thinking, understands customer motivations, project management, and demonstrates a proactive approach towards these initiatives.
- Quick thinker, pulls data on-demand to inform key decision makers
- Willing and able to adhere to strict deadlines and timely turnaround times
- A “numbers” person – understands the impact of key performance indicators, over certain periods of time, against Klaviyo’s bottom line
Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards to find out more about our Total Rewards package.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
