Demand Generation Manager

Job Description

Job Title: Demand Generation Specialist
Employment Status: Full-time
Office Hours: Monday – Friday, hybrid schedule
Location: Boston, Massachusetts
Compensation: Competitive base + equity options
*compensation may be negotiated based on experience level

The role

This is your chance to take Ketryx’s demand engine to the next level by accelerating the adoption of AI at the heart of our marketing programs — deepening AI-driven workflows and scaling their impact at a critical inflection point for the company. Backed by a $39M Series B and a rapidly expanding sales team, you’ll design and execute programs that don’t just generate leads but create predictable, high-quality pipeline that fuels six-figure deals. You’ll own initiatives across the full funnel — improving conversion rates, launching multi-channel campaigns, applying AI to scale execution and sharpen targeting, and driving measurable growth that leadership and the market will see.

At Ketryx, you’re joining an AI-native company that puts AI at the center of everything we do — including marketing. From architecting integrated campaigns that break into target accounts, to running high-visibility webinars, to managing paid media and trade publication partnerships, you’ll harness AI as a core part of your toolkit — combining it with operational rigor and creative experimentation to maximize impact. By analyzing funnel performance and optimizing spend, messaging, and conversion paths, you’ll shape an AI-powered demand engine that drives growth in one of the most dynamic and meaningful sectors in tech — helping life sciences companies bring safer, faster, and more innovative products to patients worldwide.

Responsibilities

• Design and launch integrated campaigns that drive awareness, engagement, and pipeline
• Plan, produce, and deliver webinars end-to-end — shaping content, managing timelines, and ensuring flawless promotion and execution that convert attendees into qualified opportunities.
• Manage and optimize paid media and trade publication partnerships, overseeing creative and deliverables to maximize reach, ROI, and influence in the market.
• Build and refine website conversion paths — including landing pages, forms, and nurture flows — that reliably turn interest into sales-qualified pipeline.
• Analyze and report on funnel health and campaign performance, delivering actionable insights and partnering with Sales and BDRs to ensure fast, effective follow-up.
• Experiment and innovate with AI-driven approaches to campaign execution, targeting, and optimization to keep Ketryx’s demand engine ahead of the curve.
• Drive organic social strategy and execution by creating and amplifying content for the Ketryx company page and supporting thought leadership for executives

Required Skills

• 3–5 years of experience operating B2B demand generation programs, including webinars, email marketing, paid media, and multi-channel campaigns
• Experience with CRM and marketing automation platforms (HubSpot preferred), plus working knowledge of tools like Google Ads, Google Tag Manager, Google Analytics, and LinkedIn Ads
• Strong self-starter mentality with a track record of driving initiatives independently and managing multiple campaigns simultaneously
• Ability to quickly grasp and communicate complex technical concepts, translating them into clear, compelling messaging for target audiences
• Excellent written and verbal communication skills, with confidence presenting insights and collaborating with executives and cross-functional stakeholders
• Based in Boston

Preferred Skills

• Experience managing agencies, contractors, or media partners to deliver campaigns at scale
• Experience designing and executing ABM programs in close alignment with Sales, including account targeting, tailored offers, and coordinated outreach

Keywords

Demand Generation Manager, Demand Gen, Growth Marketing, B2B Marketing, Digital Marketing Manager, Performance Marketing, Marketing Campaign Manager, Lead Generation, Pipeline Marketing, Integrated Marketing, ABM Marketing, Account-Based Marketing, Webinar Marketing, Paid Media Manager, Paid Social Marketing, LinkedIn Ads, Google Ads, HubSpot Marketing, Marketing Automation, Salesforce Marketing, Funnel Marketing, Conversion Marketing, Marketing Analytics, Marketing Operations, SaaS Marketing, MedTech Marketing, Life Sciences Marketing, AI Marketing, Startup Marketing, High-Growth Marketing