Senior Associate, Fantasy Sports Marketing & Promotions

Job Description

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

We’re looking for a Senior Associate to join our Marketing and Promotions team on DraftKings Pick6, our newest and fastest-growing Fantasy Sports vertical. In this role, you’ll be the go-to expert on our promotional and bonus tools, helping shape and execute strategies that drive new user growth, retention, and ongoing engagement. You’ll partner closely with creative teams, including CRM and integrated marketing, to ensure a cohesive and authentic site experience that aligns with business objectives. The Fantasy Sports space has never been more exciting, and we hope you’ll join us.

What you’ll do as Senior Associate, Fantasy Sports Marketing & Promotions

• Lead end-to-end planning and execution of promotions, offers, and sitewide campaigns.

• Manage on-site merchandising and creative briefs to support high-impact content.

• Use player insights and data to optimize user journeys and promotional performance.

• Own targeting and execution of cohort-specific offers, especially for new and cross-sell users.

• Collaborate with cross-functional teams to support innovation and go-to-market functions for new promotions and sitewide marketing campaigns.

What you’ll bring

• 3+ years of relevant experience in gaming, consumer technology, digital marketing, or another similar industry.

• Experience with promotions, merchandising, or loyalty-driving tactics.

• Strong communication and project management skills.

• Customer-first mindset with a data-driven approach to decision-making.

• Ability to thrive in a fast-moving, collaborative environment.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 60,800.00 USD – 76,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.