Promotions Strategy Manager

Job Description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Promotions Strategy Manager, Revenue Operations you will play a key part in shaping and executing the future of our promotional generosity strategies. Your analytical mindset will help maximize our customers long-term value, while maintaining profitability in our Online Sports Betting (OSB) product. Your communication skills will help you partner cross-functionally with Analytics, Product, Data Science and Sport Owners to ensure that promotions are optimized and aligned with DraftKings broader company goals.

What you’ll do as a Promotions Strategy Manager, Revenue Operations

• Lead the development and evaluation of promotional generosity offers to ensure efficient spend and incremental customer value.

• Partner with analytics teams to measure the impact of promotions and identify opportunities for improvement.

• Devise an experimentation strategy focused on foundational learning to inform future intelligence capabilities.

• Work closely with Product and Data Science teams to develop intelligent and model-driven generosity treatment to maximize customer retention and monetization.

• Collaborate with CRM, Product, and Finance to support campaign planning, execution, and reporting.

• Maintain documentation, playbooks, and dashboards for promotion tracking and decision-making.

• Provide thought leadership on evolving generosity strategies to support customer acquisition, retention and monetization.

What you’ll bring

• Bachelor’s degree in a related field and at least 5 years of experience in operations, analytics, or marketing strategy.

• A solid understanding of ROI-driven decision-making and customer segmentation.

• Ability to distill complex data into actionable insights and communicate effectively with stakeholders.

• Strong quantitative skills and familiarity with tools like SQL, Tableau, or similar BI platforms.

• Familiarity with promotional mechanics, bonus structures, or incentive programs preferred.

• Strong attention to detail, project management skills, and ability to work autonomously.

• Experience working cross-functionally in a fast-paced, data-driven environment.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 104,000.00 USD – 130,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.