Media Partnerships Marketing Associate

Job Description

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a Media Partnership Growth Marketing Associate, you will support our integrated marketing efforts across TV and digital campaigns. In this role, you will focus on optimizing partnership media, align campaigns across key business initiatives, and help with cross-functional planning across multiple marketing channels. You will assist in the development, execution, and analysis of marketing campaigns that ladder up to annual company goals.

What you’ll do as a Marketing Associate, Media Partnerships & Integrations

• Support the planning and execution of integrated marketing campaigns tied to major media partnerships, with a strong focus on Combat Events.

• Be the lead stakeholder on cross-functional channel briefs to align asset fulfillment with key tentpole moments throughout the sports season.

• Collaborate with internal stakeholders including Brand, Creative, Paid Media, Strategic Partnerships to deeply understand business initiatives and translate that vision to marketing campaigns.

• Track campaign performance metrics and deliver post-campaign recaps in coordination with the Analytics team.

• Support external accounts with marketing agencies and partners, establishing a strong rapport as an external representation of the DraftKings brand.

• Assist in marketing spend and budget management across multiple partnerships.

What you’ll bring

• At least 1 year of experience in Account Management, Growth Marketing or TV or digital media.

• Bachelor's degree in Marketing, Advertising, Business, or related field.

• Familiarity with Google Campaign Manager and campaign attribution tracking is a plus.

• Ability to evaluate business opportunities and media with an analytical mindset.

• Strong willingness and ability to multitask.

• Excellent organizational, verbal, written and interpersonal skills.

• Familiarity with the sports media landscape, especially as it relates to sports betting.

#LI-AW1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 58,400.00 USD – 73,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.