DraftKings

Marketing Operations, Senior Associate

Boston, MA
June 24, 2025
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Deadline date:

Job Description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Senior Associate on the Cross-Sell Operations team, you’ll fuel customer engagement by connecting players to a full spectrum of product experiences across our portfolio. You’ll lead initiatives that span product improvements, campaign testing, and cross-functional collaboration to fine-tune the customer journey. From shaping strategy to communicating insights, you’ll ensure every touchpoint supports a seamless, data-informed experience across products.

What you’ll do as a Marketing Operations Senior Associate

  • Partner with teams across Operations, Marketing, Analytics, and Product to launch and optimize cross-functional initiatives, including product updates and new promotional mechanics.

  • Shape and manage product flows that enhance customer journeys across multiple features.

  • Craft and deliver clear, timely communications that keep stakeholders aligned and informed.

  • Lead a robust cross-sell testing agenda focused on continual optimization and in-depth campaign analysis.

  • Navigate a fast-paced, performance-driven environment where priorities shift based on cross-sell funnel outcomes and impact.

What you’ll bring

  • At least 2 years of relevant operations experience at a technology company.

  • Strong problem-solving skills and a proactive approach to identifying and resolving issues.

  • Ability to use data to drive decisions and have experience managing promotions and running A/B tests.

  • Detail-oriented mindset with excellent communication skills and an ability to collaborate across several diverse business functions with inclusivity and connectedness.

  • Demonstrated ability to think strategically, prioritize tasks, and manage multiple projects simultaneously.

  • Strong ability to synthesize information and present in memo or slide format to senior leadership to drive change and innovation.

  • Experience with SQL/Snowflake and Google Sheets/Slides is a plus.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 70,400.00 USD – 88,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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