CRM Marketing Associate

Job Description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a CRM Associate, you’ll support the planning, execution, and performance of multi-channel campaigns that keep customers engaged and excited. You’ll play a key role in driving the day-to-day operations of the Customer Retention & Monetization Team, helping ensure our communications are timely, impactful, and on-brand. You’ll work closely with cross-functional teams to personalize campaigns, execute A/B tests, and deliver compelling messages across email, push, and in-app channels. This is a fast-paced, data-driven environment where you’ll have the chance to grow your technical skills and contribute to business outcomes from day one.

What you’ll do as a CRM Associate

• Build and launch customer communications across email, push notifications, in-app messaging, and more.

• Partner with Analytics, Product, and Engineering to incorporate segmentation, test plans, and user preferences into campaign execution.

• Write clear, concise, and on-brand copy tailored to each marketing channel and audience.

• Operate as a key CRM lead with flexibility to support business needs outside standard working hours.

• Execute A/B tests and experiments to optimize campaign performance.

• Analyze campaign performance and deliver actionable insights to cross-functional teams.

• Collaborate with the Marketing Creative Team to ensure best-in-class design and messaging alignment.

• Ensure campaign accuracy by applying QA processes and adherence to brand and compliance standards.

What you’ll bring

• At least 1 year of relevant marketing experience, ideally in eCommerce, gaming, or a data-driven environment.

• Bachelor’s Degree in Marketing, Business, Economics, Mathematics, or a related field.

• A strong analytical mindset with the ability to clearly interpret and communicate data insights.

• Experience running A/B tests and a willingness to learn HTML and marketing platforms.

• Excellent copywriting and verbal communication skills.

• Ability to manage multiple campaigns and projects with strong attention to detail.

• Flexibility to work non-standard hours as needed based on campaign schedules.

• A proactive, self-starter attitude with comfort in a fast-paced, evolving environment.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 58,400.00 USD – 73,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.