CRM Associate, Product Experience

Job Description

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a CRM Associate on the Product Experience and Transactional team, you will use marketing technology to support daily operations and build dynamic campaigns for DraftKings across all product verticals. You will play a key role in ensuring all CRM communications adhere to best practices and deliver an exceptional customer experience while streamlining operations and driving efficiency. This role contributes to a new, high-impact initiative that will expand DraftKings’ offerings in innovative and customer-centric ways.

What you’ll do as a CRM Associate

• Set up and manage the performance of Product Experience and Transactional messaging campaigns related to all DraftKings products.

• Work cross-functionally with a broad set of Analytics, Product, Engineering, and Operations partners to implement marketing campaigns to improve the customer experience and drive value for the business.

• Execute marketing campaigns across a variety of channels (email, app push notifications, in-app messaging, and more) adhering to marketing standards and brand guidelines.

• Measure and analyze key performance indicators, ensuring campaigns are impactful, accurately tracked, and continually optimized.

• Oversee the maintenance of documentation for owned projects and campaigns to facilitate knowledge-sharing.

• Support the go-to-market strategy for new feature launches and key sports moments throughout the year.

What you’ll bring

• Bachelor’s degree in Marketing, Business, Economics, Mathematics, or a related field and/or at least one year of relevant experience.

• A data-driven approach and strategic thinking with a passion for sports, gaming or technology preferred.

• Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.

• Basic understanding or experience with HTML, SQL and/or Tableau a plus.

• Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment.

• Knowledge of Braze, Liquid, and SQL is a bonus.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 58,400.00 USD – 73,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.