DraftKings

Analyst II, Digital Marketing

Boston, MA
May 8, 2025
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Deadline date:

Job Description

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

Our Analytics team is focused on using data to generate insights and power fact-based decisions across the business. As an Analyst on the team, you will use data-driven insights to improve strategies for digital marketing channels and creative operations. You will focus on optimizing marketing effectiveness across DraftKings’ digital channels, focusing on paid search and SEO. By fostering cross-functional collaboration and innovating in metric development, you’ll enable teams throughout our organization to make more informed, improved and expedited decisions.

What you’ll do as an Analyst II, Digital Marketing

  • Optimize channel spend and creative performance in collaboration with marketing stakeholders.

  • Develop and manage self-service reporting dashboards for marketing insights.

  • Build analytical frameworks to improve marketing channel performance.

  • Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI.

  • Create high-quality presentations to communicate with key stakeholders across the business effectively.

What you’ll bring

  • Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.

  • At least 2 years of experience in business analytics or data science. Experience working with paid search and organic search attribution methodologies is a plus.

  • Practical experience with SQL/Snowflake and Tableau. Python/R experience is a plus.

  • Knowledge of A/B testing, experimental design, and hypothesis testing methods.

  • Curiosity to learn about a complex business and a desire to grow as an analyst.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 76,800.00 USD – 96,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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